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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By: Tina Dee, MS

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Conference Presentations

Published
April 3, 2025

Live Your Strategic Plan: A Framework for Facilitating Campus Engagement

Abstract: Traditional strategic planning can lead to a static plan that does little to inspire implementation or true change. This session will detail a process that promotes buy-in and engagement while providing structured frameworks to support implementation and assessment. Our framework provides support for a campus community to 'live' its institutional strategic plan through the strategic planning cycle (SPC) at the unit level, informing the realization of institutional goals and outcomes. We'll provide our tools and approaches for you to access and review, as well as the rationale for developing support for your own campus communities to 'live' their strategic plan.

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Blog Post

Published
August 9, 2024

Slight Differences and Lots of Similarities

Two Conference Presenters Both Advocate for Developing and Improving Planning Culture

By: Melodie Greer, MEd, Bryn Athyn College

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Conference Presentations

Published
July 23, 2024

Measuring Campus Initiative Outcomes of Diversity and High-performance Teams

By: Beyazmin Jimenez, Director of Diversity, Equity, Inclusion and Culture | Ai Kurokawa, Principal | Tammy Trung Ngo, Energy Designer | Tim Singleton, Assistant Vice President of Capital Projects

The planning, designing, and building of campus initiatives requires broad and diverse perspectives.
Abstract: The planning, designing, and building of campus initiatives requires broad and diverse perspectives. This session will present the case for implementing sustainable ways of diversifying the owner, design, and construction industry through emergent data collection. We'll explore the link between diversity and high-performance of project development, process, and teams, and discuss the developing research and data related to owner satisfaction. Join us to find out how diverse and high-performance teams can add to the continuous improvement of processes and create sustainable changes towards a more diverse pipeline of multiple disciplines that impact the campus.

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Conference Presentations

Published
July 23, 2024

The Ecosystem Project: Revealing the Hidden Dynamics of Higher Ed’s Ecosystems

By: Kristin Backhaus, Dean of the School of Business | Robert Brodnick, Founder | John Cimino, President and Chief Executive Officer

The Ecosystem Project aims to develop tools and methodologies for depicting the complex ecosystems that surround and make up higher education.
Abstract: The Ecosystem Project aims to develop tools and methodologies for depicting the complex ecosystems that surround and make up higher education. This is a collaborative presentation with one of the project's institutional partners, The State University of New York (SUNY) at New Paltz, and one of the project's founding partners, the Renaissance Center for Interdisciplinary Thinking, Knowledge Integration, and Advanced Applications of Imagination. Together we'll explore the Hudson Valley entrepreneurial ecosystem and reveal its inhabitants, value dynamics, and potential interventions that can help the ecosystem become healthier and grow the entrepreneurial economy of the lower Hudson Valley.

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Conference Presentations

Published
July 23, 2024

Integrated Campus Master Planning for Unprecedented Capital Improvements

By: Michael Hoff, Vice Provost

Universities are complex organizations that must align many different types of plans to maximize success.
Abstract: Universities are complex organizations that must align many different types of plans to maximize success. Integrated planning is vital to the master planning process because it requires support of all university constituencies. This session will describe how integrated planning and the development and implementation process of the East Tennessee State University (ETSU) master plan enabled ETSU to receive external support of more than $400 million for new and renovated capital projects over the past decade. We'll share how to plan across units, gain constituency support, take steps for project proposals that gain state support through competitive approval processes, and ensure the master plan is the foundation for university growth.

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Conference Presentations

Published
July 23, 2024

Harnessing the Disruptive Power of Collaborative Intelligence

By: Linda Baer, Principal | Paul Leblanc, President | Donald Norris, Founder and President Emeritus | George Siemens, Chief Data Scientist

This session will illustrate how Artificial Intelligence (AI) and Human Intelligence (HI) combine to create Collaborative Intelligence (CI), which will transform and disrupt every process and practice it touches. Southern New Hampshire University (SNHU) is building on its track record of preparing students for the future by leveraging CI and a clean sheet design approach to create a revolutionary new instructional model.
Abstract: This session will illustrate how Artificial Intelligence (AI) and Human Intelligence (HI) combine to create Collaborative Intelligence (CI), which will transform and disrupt every process and practice it touches. Southern New Hampshire University (SNHU) is building on its track record of preparing students for the future by leveraging CI and a clean sheet design approach to create a revolutionary new instructional model. To harness the power of CI, institutions must reinvent their approach for crafting and executing strategy to create a sense of urgency for change, engage many participants, provide transformation tools, and change culture.

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Conference Presentations

Published
July 23, 2024

The Architecture of Belonging: Informing Planning Through Social Research

By: Christopher Gluesing, Senior Director, Planning & Project Delivery | Loren Rullman, Principal & Director, Higher Education| Brian Schermer, Principal & Director, Design Research | Lora Strigens, VP Planning & Facilities

A sense of belonging is critical for student wellbeing, engagement, and academic success.
Abstract: A sense of belonging is critical for student wellbeing, engagement, and academic success. Social research at Marquette University illuminates how students from different identity groups perceive campus places and informs campus planning priorities. Guided by social research and inclusive placemaking, this session highlights strategies, frameworks, and implications for fostering belonging in diverse campus environments. We'll explore participatory mapping and other tactics for assessing campus belonging from a physical place perspective as well as proposing research-informed changes for future policy, operational, and design interventions.

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