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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Conference Presentations

Published
May 20, 2025

Collaborative Town and Gown Solutions for Pedestrian Safety on Campus

Abstract: Nationwide rising crashes involving pedestrians impact the safety of your campus community. This session will cover applicable and scalable strategies Virginia Commonwealth University (VCU) is using to create a safer campus for pedestrians while exploring the unique challenges of pedestrian and driver safety on urban university and medical campuses. We'll share best practices from peers, a data-driven approach for cost-effective solutions, and a town and gown collaboration framework to help foster a culture of safety. Join us to begin developing a list of pedestrian safety measures and identify the necessary stakeholders for implementing these safety measures.

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Conference Presentations

Published
May 20, 2025

How Princeton University’s Historic Tudor Revival Crossed the Road

Abstract: When Princeton University completed its campus plan, it identified the location of a historic Tudor Revival building as an area for growth. As a solution, Princeton developed a plan that would maintain the street's character by relocating the historic building. This process represents a challenge that most institutions face in urban or residential settings where the character of institutional buildings becomes a part of the broader community's identity. Through Princeton's story and process you'll discover how multiple parties came together for meticulous planning, logistics, and engineering that made the move possible and gave way to the next generation of development.

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Conference Presentations

Published
April 8, 2025

Decisions That Stick: Applying the CBA Matrix to Complex Projects

Abstract: The Choosing by Advantage (CBA) Matrix is a powerful tool for decision-making in the design and construction industry, from the planning process through project completion, and it delivers efficiency through fewer changes. CBAs take all stakeholders into account when defining advantages, so campus planners can achieve quality, an on-time schedule, and cost savings at every stage. Via simulation, we'll demonstrate how you can apply CBAs across all phases of a project. By presenting and providing step-by-step, compelling visuals, our team will enable you to implement CBAs tactically and early in your next project.

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Conference Presentations

Published
April 8, 2025

Designing for Intentional Community: Dartmouth’s Housing Transformation

Abstract: Planning processes must be versatile and nimble to accommodate changing priorities. This session will show how a design team developed a flexible data visualization tool that allows Dartmouth University to play out scenarios as priorities change over time. As Dartmouth renews its plans, we'll provide a comprehensive look at how the team considered parity, distribution, and student wellness in a three-part planning effort. Discover how you can apply our data visualization tool to describe complex variables to stakeholders, as well as use scenario planning to align cost, student experience, and institutional goals over the course of your plan's realization.

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Conference Presentations

Published
April 7, 2025

Making and Measuring Equitable Economic Impact

Abstract: Regional economic growth is often central to an institution's mission, with co-benefits for learning and research. Effective, equitable industry and government partnerships can open student internship and job opportunities, translate research into community benefits and prosperity, build town-gown synergy, and draw more students, faculty, and resources. In this session, our panel will outline strategies for building effective industry and government partnerships as well as measuring, improving, and communicating results. We'll show you how to find and build partnerships that genuinely, equitably deepen economic impact and student opportunities; critically examine results; make changes to optimize impact; and demonstrate your success.

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Conference Presentations

Published
April 7, 2025

Small College, Big Ambition: Delivering STEM Environments for Tomorrow

Abstract: Campus science and tech buildings are crucial for research, hands-on learning, and development of a skilled STEM workforce. Institutions, and small colleges in particular, must leverage these campus resources to stay competitive while facing the impact of birth rate drops. This session will explore creative solutions for bringing state-of-the-art science and technology environments to your college campus in the race to recruit and prepare students for careers in a technology-driven society. Join us to learn how other mid-sized, regional colleges have solved the problem of creating consensus, space programming, and the institution's role in delivering successful, modern STEM learning environments.

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Conference Presentations

Published
April 7, 2025

When City Parks Are Your Quad: Urban Campus Planning for Safety and Wellbeing

Abstract: As security remains of paramount concern for campus communities, how should institutions thoughtfully engage the urban fabric? Urban campuses are constrained by their verticality and publicly-permeable urban edges. This session will delve into a 2023 SCUP Fellows report with additional updated analysis of campus responses and overreach to protests this past year. In-depth analysis of Crime Prevention Through Environmental Design (CPTED) principles through a lens of student development theory will provide you with insight into student wellbeing and sense of security through campus design.

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Conference Presentations

Published
April 7, 2025

Turning Campus Green Space Into Student Success

Abstract: Creative use of campus green space does more than enhance curb appeal; it has a major impact on recruitment, active learning, and student success. The science behind green spaces is based on the idea that exposure to nature can improve performance. Academic green spaces serve as settings for physical activity, recreation, and social interaction, all of which enhance student health and wellbeing through respite from academic life. This session will demonstrate how to maximize the impact of campus green space on student success, focusing on small, practical steps, and develop a plan for future collaborative opportunities in student engagement.

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Conference Presentations

Published
April 7, 2025

A Campus Decarbonization Plan to Advance Climate Justice in Our Communities

Abstract: Climate justice seeks a more equal distribution of energy benefits and burdens within our communities. As universities decarbonize, they can advance climate justice by adopting solutions that reduce impacts and align with both university and community priorities. Decarbonization is a win-win for campuses, ending the carbon-producing combustion of fossil fuels linked to climate change while reducing operating costs. This session will demonstrate how the decarbonization process can be mutually beneficial for surrounding communities. Come learn how to incorporate community priorities into campus decarbonization efforts through shared-resource opportunities, a climate justice action plan, and resiliency to extreme weather and other events.

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