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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Conference Presentations,Conference Recordings

Published
June 16, 2025

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Reimagining the Student Experience and Stewarding Campus Resources

Institutions are seeking to improve student experience to support recruitment and retention on campus, but making big impactful moves can be daunting in the midst of overwhelming deferred maintenance needs.
Abstract: Institutions are seeking to improve student experience to support recruitment and retention on campus, but making big impactful moves can be daunting in the midst of overwhelming deferred maintenance needs. Solving for a renewed focus on student wellbeing and resource-strapped environments, we'll share two case studies of transforming the campus experience through strategic investment in capital-constrained environments. This session will outline a path for converting the threats of deferred maintenance numbers into an opportunity to enhance the student experience on campus by providing a tool kit to guide institutions through the planning process.

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Conference Presentations

Published
May 20, 2025

Reimagining the Student Experience and Stewarding Campus Resources

Abstract: Institutions are seeking to improve student experience to support recruitment and retention on campus, but making big impactful moves can be daunting in the midst of overwhelming deferred maintenance needs. Solving for a renewed focus on student wellbeing and resource-strapped environments, we'll share two case studies of transforming the campus experience through strategic investment in capital-constrained environments. This session will outline a path for converting the threats of deferred maintenance numbers into an opportunity to enhance the student experience on campus by providing a tool kit to guide institutions through the planning process.

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Conference Presentations

Published
October 22, 2024

Full STEAM Ahead: Colocating Science, Engineering, and Liberal Arts

Recruitment and retention are increasingly vital as student demographics evolve. New approaches to collaborative planning create keystone spaces on campus that can reinvigorate entire zones and benefit students, faculty, staff, and the bottom line.
Abstract: Recruitment and retention are increasingly vital as student demographics evolve. New approaches to collaborative planning create keystone spaces on campus that can reinvigorate entire zones and benefit students, faculty, staff, and the bottom line. The University of St. Thomas's Schoenecker STEAM Center uniquely combines science and engineering spaces with liberal arts programs and other collaboration space while also enhancing use patterns, gathering points, and campus circulation. We'll share tools and lessons learned to help you navigate the complexities of co-locating disparate functions while accounting for funding capacity and time-of-day use, resulting in efficient, effective spaces that support changing campus demographics.

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Blog Post

Published
August 9, 2024

Slight Differences and Lots of Similarities

Two Conference Presenters Both Advocate for Developing and Improving Planning Culture

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Conference Presentations

Published
July 23, 2024

Finding Innovation in the ‘Space Between’

As the University of Houston (UH) plans for its second century, the campus is looking to the 'space between' buildings, such as landscape and public space, for innovative opportunities to expand cross-disciplinary discovery.
Abstract: As the University of Houston (UH) plans for its second century, the campus is looking to the 'space between' buildings, such as landscape and public space, for innovative opportunities to expand cross-disciplinary discovery. This session will share how and why UH is remaking its arrival experience, central quad, and campus woodlands to foster social, physical, and mental wellbeing for the campus community. We'll discuss how to balance a 100-year stewardship planning framework with the pace of accelerated research and new buildings, demonstrating how both frames of reference can contribute to a campus's strategic objectives and an innovation mindset.

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Conference Presentations,Conference Recordings

Published
July 23, 2024

Leading from Reactive Whirlwind to Integrated Strategy

Intentional leadership is necessary for moving an organization from a revolving state of reactive whirlwind into a future with integrated strategic focus. This session will discuss leadership principles for moving an organization strategically forward during a period of unprecedented challenge and change.
Abstract: Intentional leadership is necessary for moving an organization from a revolving state of reactive whirlwind into a future with integrated strategic focus. This session will discuss leadership principles for moving an organization strategically forward during a period of unprecedented challenge and change. You'll gain insight into using futuring and vision in tandem with internal and external scanning to develop strategic focus, and consider a change-responsive institutional planning framework and strategic planning approach. Come discover how you can help generate the lessons learned and leadership tactics for an intentional future.

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Conference Presentations

Published
July 23, 2024

Visioning for Campus Planning to Enhance the Student Experience

This student panel will exchange ideas on the impacts of capital planning in three phases: on campus today, at graduation, and ten years in the future. An educator and design expert will join students from Philadelphia-based institutions to share their perspectives on how short and long-term visioning for campus planning can create more engaging, inclusive, and impactful student experiences.
Abstract: This student panel will exchange ideas on the impacts of capital planning in three phases: on campus today, at graduation, and ten years in the future. An educator and design expert will join students from Philadelphia-based institutions to share their perspectives on how short and long-term visioning for campus planning can create more engaging, inclusive, and impactful student experiences. Planners are considering the experiences students seek while on campus, and how perceived impressions differ from the reality of renovations. This interactive discussion will offer live feedback on trends and issues around recruitment, retention, campus culture, and sense of belonging.

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