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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Conference Presentations,Conference Recordings

Published
June 17, 2025

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Revitalizing the Workplace

Office space makes up about a third of all non-residential space on campuses.
Abstract: Office space makes up about a third of all non-residential space on campuses. Post-COVID, many institutional offices struggle with providing enough office space while simultaneously creating a sense of workplace vibrancy due to the rise in remote and hybrid employees. Promoting change in higher education is tough—is it possible to fulfill the needs of all institutional offices through one style of workplace or is it necessary to consider unique needs of offices and individual employees? Join us to explore two institutional workplace case studies and apply the lessons learned on your campus.

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Planning for Higher Education Journal

Published
October 31, 2024

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Leveraging Data to Engage Our Community

Data Play Dual Roles in Facilitating Inclusive and Evidence-Based Strategic Planning

Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents.

From Volume 52 Number 4 | July–September 2024

Abstract: Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents. At California State University, Fullerton we leveraged data as the essential thread in engaging our community in an inclusive strategic planning process. Data played dual roles, serving as input and output, to provide a common framework through which the ideas and wisdom of our community are reflected and shared, anchoring the strategic plan firmly in the campus voices. Our engagement through data embodied our commitment to evidence-based decision-making and contributed to the success of our strategic planning process.

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Conference Presentations

Published
July 23, 2024

Collaboration in Strategic Resource Alignment

A codified planning and resource alignment process can elevate institutional planning culture and help ensure the alignment of resources to the strategic plan. We'll show how planning and resource alignment are part of a systematic, data-informed, and integrated approach to achieving an institution's mission and vision.
Abstract: A codified planning and resource alignment process can elevate institutional planning culture and help ensure the alignment of resources to the strategic plan. We'll show how planning and resource alignment are part of a systematic, data-informed, and integrated approach to achieving an institution's mission and vision. You'll walk away from this session with templates and logistical knowledge for effective implementation of annual planning and resource alignment as a part of an institutional integrated planning process.

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Conference Presentations

Published
July 23, 2024

Engaging Faculty in Classroom Planning and Design

Flexible classroom space is at a premium, making it necessary to link design with utilization to facilitate projected academic program growth. Including faculty in classroom planning and design processes is a vital part of supporting pedagogical innovation in campus learning spaces.
Abstract: Flexible classroom space is at a premium, making it necessary to link design with utilization to facilitate projected academic program growth. Including faculty in classroom planning and design processes is a vital part of supporting pedagogical innovation in campus learning spaces. This session will highlight recent strategic planning efforts with faculty and staff at the University of Pennsylvania (UPenn) focused on Central Pool classrooms and support for teaching and learning. We'll share ideas about how to facilitate collaboration between faculty, staff, and experts in the industry to maintain and advance flexible classrooms that support pedagogy and program development.

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Conference Presentations

Published
July 23, 2024

Open-concept Faculty Neighborhoods for More Collaboration and Communication

Traditional, siloed faculty offices are no longer the best option for serving student and staff needs.
Abstract: Traditional, siloed faculty offices are no longer the best option for serving student and staff needs. Open-concept faculty neighborhoods benefit staff by creating a collaborative working environment, and they benefit students by providing space for them to speak openly with professors. This session will demonstrate how innovative faculty neighborhoods increase collaboration and dialogue, supporting the working and learning experience for faculty, students, and the whole institution. We'll demonstrate how you can get the most out of your campus working environments by implementing creative layouts that are designed to boost collaboration and connection while retaining space for personal reflection and rejuvenation.

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Conference Presentations

Published
July 22, 2024

The Future of Remote and Hybrid Work Environments on Campus

Academic office spaces have historically followed established norms.
Abstract: Academic office spaces have historically followed established norms. These patterns are changing to maximize and condense real estate, minimize operating costs, and adjust to remote and hybrid work. This session will examine fundamentals of faculty and administrative offices and review student adjacencies, hot-desking and co-sharing space trends, and the future of hybrid work environments. We'll spotlight three unique academic office solutions that cover both new construction and existing renovation construction types. Join us to benefit from lessons learned, identifying potential pitfalls and new opportunities.

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Conference Presentations

Published
July 22, 2024

HBCUs and the Fourth Wave: Opportunities and Lessons Learned

In a time of racial segregation and limited opportunity, Historically Black Colleges and Universities (HBCUs) became pillars of the African American community, fostering academic excellence and a sense of cultural identity.
Abstract: In a time of racial segregation and limited opportunity, Historically Black Colleges and Universities (HBCUs) became pillars of the African American community, fostering academic excellence and a sense of cultural identity. HBCU leaders will discuss their institutions' significant and dynamic journeys over the years, and how they have evolved through different historical contexts and social changes. Join us to hear critical stories of how HBCUs have leveraged physical, academic, financial, and operational strategies to enhance and strengthen their missions, from their early years, through the pandemic, and today.

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Planning for Higher Education Journal

Published
June 20, 2024

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Why Strategic Plans Aren’t Working in Uncertain Times

Because Strategic Planning Should Be a Dynamic, Robust Process

The author’s approach to his research-based Strategic Planning in Uncertain Times Fieldbook began with a sampling review of 50 strategic plans. What emerged was the development of an organizational learning cycle used as a template to assess the effectiveness of strategic plans on more than 250 college and university websites.

From Volume 52 Number 3 | April–June 2024

Abstract: A strategic plan is supposed to “bring the future into the present so that you can do something about it now.” Almost every college or university has such a plan because accreditors and governing boards require one. The question is: Why do so many higher education institutions seem to be unprepared when they take drastic actions (e.g., eliminating programs, cutting faculty and staff members, etc.) in uncertain times? The author studied more than 250 colleges and universities and suggests the answer in this article.

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Planning for Higher Education Journal

Published
April 9, 2024

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What Constitutes Tribal College and University Sustainability?

Research Develops a Framework to Begin the Conversation

Historical successes and challenges join missions, visions, and strategic plans for a glimpse of what TCU institutions are emphasizing, today and in the future.

From Volume 52 Number 2 | January – March 2024

Abstract: This article uses available Tribal College and University (TCU) missions, visions, and strategic plans as well as dissertations focused on TCU research to develop a framework to begin the conversation about what constitutes sustainability for the institutions. The dissertations offer an opportunity to look at historical successes and challenges, while TCU missions, visions, and strategic plans provide a glimpse of what the institutions are emphasizing currently and in the future. Both present elements to consider as part of a larger TCU sustainability framework.

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