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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By: Tina Dee, MS

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Conference Presentations

Published
May 20, 2025

Collaborative Town and Gown Solutions for Pedestrian Safety on Campus

Abstract: Nationwide rising crashes involving pedestrians impact the safety of your campus community. This session will cover applicable and scalable strategies Virginia Commonwealth University (VCU) is using to create a safer campus for pedestrians while exploring the unique challenges of pedestrian and driver safety on urban university and medical campuses. We'll share best practices from peers, a data-driven approach for cost-effective solutions, and a town and gown collaboration framework to help foster a culture of safety. Join us to begin developing a list of pedestrian safety measures and identify the necessary stakeholders for implementing these safety measures.

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Conference Presentations

Published
May 20, 2025

How Princeton University’s Historic Tudor Revival Crossed the Road

Abstract: When Princeton University completed its campus plan, it identified the location of a historic Tudor Revival building as an area for growth. As a solution, Princeton developed a plan that would maintain the street's character by relocating the historic building. This process represents a challenge that most institutions face in urban or residential settings where the character of institutional buildings becomes a part of the broader community's identity. Through Princeton's story and process you'll discover how multiple parties came together for meticulous planning, logistics, and engineering that made the move possible and gave way to the next generation of development.

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Conference Presentations

Published
April 7, 2025

When City Parks Are Your Quad: Urban Campus Planning for Safety and Wellbeing

Abstract: As security remains of paramount concern for campus communities, how should institutions thoughtfully engage the urban fabric? Urban campuses are constrained by their verticality and publicly-permeable urban edges. This session will delve into a 2023 SCUP Fellows report with additional updated analysis of campus responses and overreach to protests this past year. In-depth analysis of Crime Prevention Through Environmental Design (CPTED) principles through a lens of student development theory will provide you with insight into student wellbeing and sense of security through campus design.

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Conference Presentations

Published
April 7, 2025

Making and Measuring Equitable Economic Impact

Abstract: Regional economic growth is often central to an institution's mission, with co-benefits for learning and research. Effective, equitable industry and government partnerships can open student internship and job opportunities, translate research into community benefits and prosperity, build town-gown synergy, and draw more students, faculty, and resources. In this session, our panel will outline strategies for building effective industry and government partnerships as well as measuring, improving, and communicating results. We'll show you how to find and build partnerships that genuinely, equitably deepen economic impact and student opportunities; critically examine results; make changes to optimize impact; and demonstrate your success.

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Planning for Higher Education Journal

Published
March 4, 2025

Collaborative Planning Deepens Town-Gown Relationships

Carlow University Develops a Best-Practice Framework with the City of Pittsburgh

By: Lisa Witzig, PhD, EdD, Michelle Figlar, EdD, and Joy Pugh, EdD

Implementing a four-quadrant assessment of purposeful communication, participatory engagement, collaborative planning, and shared resources produced actionable, impactful, and relevant improvement recommendations for the urban university.

From Volume 53 Number 2 | January–March 2025

Abstract: The president of Carlow University identified the university’s town-gown relationships as needing assessment as the institution embarked on a significant campus revitalization that required close coordination with the City of Pittsburgh. We developed a four-quadrant framework of best practices based on an extensive literature review. To assess town-gown interactions against the framework, we interviewed city and higher education leaders, reviewed the City of Pittsburgh’s and university documents, and analyzed the university’s social media presence. Our process generated specific, actionable recommendations that resulted in the university reorganizing senior leadership position descriptions and responsibilities, revamping its social media strategy, and aligning organizational efforts to increase its visibility.

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Conference Presentations

Published
October 23, 2024

Using Ecosystemic Design to Build Regional Strategic Partnerships

By: Linda Baer, Principal, Strategic Initiatives, Inc. | Laura Bowman, Director of Strategic Partnerships and Community Relations, Mayo Clinic College of Medicine and Science | Brenda Flannery, Professor and Dean Emerita, College of Business, Minnesota State University-Mankato | Edward Inch, President, Minnesota State University-Mankato

Planning through an ecosystem lens allows for coordination, innovation, and value exchange for regional strategic partnerships linking learning, work, and economic vitality. Using ecosystemic design, Minnesota State University (MSU), Mankato and the greater Mankato region will partner, innovate, and act in the future tense with the community and business ecosystem to train and sustain the workforce for local to global challenges.
Abstract: Planning through an ecosystem lens allows for coordination, innovation, and value exchange for regional strategic partnerships linking learning, work, and economic vitality. Using ecosystemic design, Minnesota State University (MSU), Mankato and the greater Mankato region will partner, innovate, and act in the future tense with the community and business ecosystem to train and sustain the workforce for local to global challenges. Join us to discuss ways of bringing stakeholders together to develop synergistic solutions for connecting university learning experiences and strengthening talent and skills for regional economic development.

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Conference Presentations

Published
July 23, 2024

The Ecosystem Project: Revealing the Hidden Dynamics of Higher Ed’s Ecosystems

By: Kristin Backhaus, Dean of the School of Business | Robert Brodnick, Founder | John Cimino, President and Chief Executive Officer

The Ecosystem Project aims to develop tools and methodologies for depicting the complex ecosystems that surround and make up higher education.
Abstract: The Ecosystem Project aims to develop tools and methodologies for depicting the complex ecosystems that surround and make up higher education. This is a collaborative presentation with one of the project's institutional partners, The State University of New York (SUNY) at New Paltz, and one of the project's founding partners, the Renaissance Center for Interdisciplinary Thinking, Knowledge Integration, and Advanced Applications of Imagination. Together we'll explore the Hudson Valley entrepreneurial ecosystem and reveal its inhabitants, value dynamics, and potential interventions that can help the ecosystem become healthier and grow the entrepreneurial economy of the lower Hudson Valley.

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Conference Presentations

Published
July 23, 2024

Open-concept Faculty Neighborhoods for More Collaboration and Communication

By: Dan Eikenberry, Associate Principal | Margaret Lutton, Executive Director, Institutional and Strategic Development

Traditional, siloed faculty offices are no longer the best option for serving student and staff needs.
Abstract: Traditional, siloed faculty offices are no longer the best option for serving student and staff needs. Open-concept faculty neighborhoods benefit staff by creating a collaborative working environment, and they benefit students by providing space for them to speak openly with professors. This session will demonstrate how innovative faculty neighborhoods increase collaboration and dialogue, supporting the working and learning experience for faculty, students, and the whole institution. We'll demonstrate how you can get the most out of your campus working environments by implementing creative layouts that are designed to boost collaboration and connection while retaining space for personal reflection and rejuvenation.

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Conference Presentations

Published
July 22, 2024

Reimagining OSU’s Campus Gateway District Through P3 Integrated Planning

By: Matt Hansen, President | Keith Myers, Associate Vice President, Physical Planning and Real Estate | Kevin Smith, Partner | Graham Wyatt, Partner

In order to reimagine and capitalize on the potential of its campus gateway, The Ohio State University (OSU) employed specific planning and development processes to achieve successful outcomes.
Abstract: In order to reimagine and capitalize on the potential of its campus gateway, The Ohio State University (OSU) employed specific planning and development processes to achieve successful outcomes. A decade of public-private planning, land acquisition, rezoning, infrastructure upgrades, preservation, and academic and mixed-use development has transformed OSU's High Street entrance into an active and economically-viable campus gateway district. In this session we'll show you how to think beyond campus boundaries and traditional planning methods to transform town and gown interfaces.

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