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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Conference Presentations,Conference Recordings

Published
June 17, 2025

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Revitalizing the Workplace

Office space makes up about a third of all non-residential space on campuses.
Abstract: Office space makes up about a third of all non-residential space on campuses. Post-COVID, many institutional offices struggle with providing enough office space while simultaneously creating a sense of workplace vibrancy due to the rise in remote and hybrid employees. Promoting change in higher education is tough—is it possible to fulfill the needs of all institutional offices through one style of workplace or is it necessary to consider unique needs of offices and individual employees? Join us to explore two institutional workplace case studies and apply the lessons learned on your campus.

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Blog Post

Published
August 9, 2024

Slight Differences and Lots of Similarities

Two Conference Presenters Both Advocate for Developing and Improving Planning Culture

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Conference Presentations

Published
July 23, 2024

Campus Master Planning as a Catalyst for Broader Economic Development

In the face of unprecedented changes, Middlesex College is tackling pressing issues to stay relevant by conducting community outreach, developing partnerships to address workforce changes, supporting non-traditional students, and promoting diversity, equity, and inclusion (DEI).
Abstract: In the face of unprecedented changes, Middlesex College is tackling pressing issues to stay relevant by conducting community outreach, developing partnerships to address workforce changes, supporting non-traditional students, and promoting diversity, equity, and inclusion (DEI). We'll share how Middlesex went beyond enrollment metrics and traditional master planning strategies with an innovative plan that involves the county and community in supporting a variety of campus and regional initiatives. Come learn how you can apply innovative approaches at your institution to transform long-term academic and master planning while leading cultural changes?internally and externally?and prepare your campus for a post-pandemic world.

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Conference Presentations,Conference Recordings

Published
July 23, 2024

Leading from Reactive Whirlwind to Integrated Strategy

Intentional leadership is necessary for moving an organization from a revolving state of reactive whirlwind into a future with integrated strategic focus. This session will discuss leadership principles for moving an organization strategically forward during a period of unprecedented challenge and change.
Abstract: Intentional leadership is necessary for moving an organization from a revolving state of reactive whirlwind into a future with integrated strategic focus. This session will discuss leadership principles for moving an organization strategically forward during a period of unprecedented challenge and change. You'll gain insight into using futuring and vision in tandem with internal and external scanning to develop strategic focus, and consider a change-responsive institutional planning framework and strategic planning approach. Come discover how you can help generate the lessons learned and leadership tactics for an intentional future.

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Conference Presentations

Published
July 23, 2024

One Size Doesn’t Fit All: Planning for Neurodiverse Campus Communities

No two individuals are 'wired' to process information or stimuli in their environment in the same way, yet the design of campus environments often focuses on the 'norm'.
Abstract: No two individuals are 'wired' to process information or stimuli in their environment in the same way, yet the design of campus environments often focuses on the 'norm'. Meeting diverse needs on a spectrum of neurodiversity is an emerging concern for educational planning and design. We'll explore how physical environments can impact the educational experience by planning for neurodiversity and identify planning considerations that support equitable, inclusive campus environments to meet diverse social, emotional, and cognitive needs. This session aims to increase awareness, fluency, and sensitivity to assist planning efforts addressing neurodiversity that positively impact the built environment and the holistic experience and wellbeing of the campus community.

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Conference Presentations

Published
July 23, 2024

Collaboration in Strategic Resource Alignment

A codified planning and resource alignment process can elevate institutional planning culture and help ensure the alignment of resources to the strategic plan. We'll show how planning and resource alignment are part of a systematic, data-informed, and integrated approach to achieving an institution's mission and vision.
Abstract: A codified planning and resource alignment process can elevate institutional planning culture and help ensure the alignment of resources to the strategic plan. We'll show how planning and resource alignment are part of a systematic, data-informed, and integrated approach to achieving an institution's mission and vision. You'll walk away from this session with templates and logistical knowledge for effective implementation of annual planning and resource alignment as a part of an institutional integrated planning process.

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Conference Presentations

Published
July 23, 2024

Finding Innovation in the ‘Space Between’

As the University of Houston (UH) plans for its second century, the campus is looking to the 'space between' buildings, such as landscape and public space, for innovative opportunities to expand cross-disciplinary discovery.
Abstract: As the University of Houston (UH) plans for its second century, the campus is looking to the 'space between' buildings, such as landscape and public space, for innovative opportunities to expand cross-disciplinary discovery. This session will share how and why UH is remaking its arrival experience, central quad, and campus woodlands to foster social, physical, and mental wellbeing for the campus community. We'll discuss how to balance a 100-year stewardship planning framework with the pace of accelerated research and new buildings, demonstrating how both frames of reference can contribute to a campus's strategic objectives and an innovation mindset.

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