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Blog Post

Published
September 2, 2025

How Strategic Is Your Strategic Plan?

Identify Its Shortcomings and Ask Key Questions

By: Sarah L Collie, PhD, Associate Vice President for Organizational Excellence, University of Virginia

Today, strategic planning in colleges and universities is more crucial than ever. Yet many strategic plans in higher education lack a clear strategy, instead resembling a long-range plan.

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Conference Presentations,Conference Recordings

Published
June 17, 2025

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At the Edge: Connecting Campus and Community Through Transformative Reuse

By: Joe Banks, Director of Construction, Wesleyan University | Tom Davies, Executive Director of Planning, Design and Construction, Amherst College | Jason Forney, Principal, Bruner/Cott Architects

Every campus has underused edges it can leverage as important connections to community within and beyond its boundaries Transformative reuse provides an opportunity to deploy new programs, restore important historic structures, and foster community in different ways. In this session, we’ll discuss how Wesleyan University and Amherst College invested in an underused, historic campus-edge buildings to develop a nexus for creative community, a student run hub, and a think tank for the humanities.
Abstract: Every campus has underused edges it can leverage as important connections to community within and beyond its boundaries Transformative reuse provides an opportunity to deploy new programs, restore important historic structures, and foster community in different ways. In this session, we’ll discuss how Wesleyan University and Amherst College invested in an underused, historic campus-edge buildings to develop a nexus for creative community, a student run hub, and a think tank for the humanities. You will discover parallels and ways of employing similar strategies to create meaningful connections between the campus and community. Furthermore, we’ll demonstrate how the reuse of existing buildings offers design inspiration while avoiding the embodied carbon of building new.

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Conference Presentations

Published
May 20, 2025

Reimagining Science and Engineering Programs through the Living Masterplan

Abstract: Science and engineering programs continue to grow and attract funding. Strategic planning can maximize new and repurposed space for STEM programs to address aging infrastructure, changing research, evolving student needs, and an uncertain future. To build stakeholder consensus and develop an achievable plan, we'll define key metrics behind the best use of existing space and showcase how specific data-driven tools and analytics transform traditional planning into a living masterplan. By applying a living masterplan and embracing data-driven tools, you'll be able to reach stakeholder consensus sooner and develop more efficient plans that are both implementable and adaptable to future changes.

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Conference Presentations

Published
October 23, 2024

Culture-infused Master Plans: Transforming UTTC Through Regenerative Design

By: Leander McDonald, President, United Tribes Technical College | Melvin Miner, Campus Planner, United Tribes Technical College | Heidi Neumueller, Principal, Cuningham Group Architecture, Inc. | Emily White Hat, Vice President, Programs, American Indian College Fund

This session will share lessons learned from United Tribes Technical College's (UTTC) master plan that serves as a living document and adapts to changing needs. We'll explore how this culture-infused master plan applied an integrated approach to campus development over five years, addressing five primary needs with a focus on culture, regenerative design, and phasing to support strategic alignment.
Abstract: This session will share lessons learned from United Tribes Technical College's (UTTC) master plan that serves as a living document and adapts to changing needs. We'll explore how this culture-infused master plan applied an integrated approach to campus development over five years, addressing five primary needs with a focus on culture, regenerative design, and phasing to support strategic alignment. Join us to discover how you can implement campuswide resiliency strategies to safeguard the campus environment and gain insights into the phased implementation approach for ensuring the plan's success and sustainability over time.

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Conference Presentations

Published
October 23, 2024

Reimagining Clippinger: Adaptive Reuse of an OU Post-war Science Building

By: Stephen Bergmeier, Marvin E. and Ann Diley White Professor of Chemistry, Ohio University-Main Campus | Matt Garrett, Principal, Flad Architects | John Wroblewski, Architect/Science Planner, Flad Architects

Since Ohio University's (OU) Clippinger Laboratory was built in 1967 higher education has changed dramatically: scientific research, instruction, and the students themselves.
Abstract: Since Ohio University's (OU) Clippinger Laboratory was built in 1967 higher education has changed dramatically: scientific research, instruction, and the students themselves. Through several examples over the 10-year period of Clippinger's reimagining, this session will examine a process for rethinking a building's vision, developing space needs, and responding to changing times so that the building can continue to serve the College of Arts and Sciences into the future. Come learn a set of adaptive reuse tools to guide planning and design, including alignment of program and capacity, compliance with regulations, and achieving sustainability and environmental goals.

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Planning for Higher Education Journal

Published
September 30, 2024

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Master Planning for Tripartite Missions

Academic Medical Centers Must Focus on Health Care, Education, and Research

By: Sumegha Shah, MArch, AIA, LEED AP BD+C, Kelsey Mack, BS, and Ben Bassin, MD, EDAC

The authors share best practices for comprehensive integrated planning processes to meet evolving demands, build consensus and a shared vision, and successfully prepare for implementation.

From Volume 52 Number 4 | July–September 2024

Abstract: Academic medical centers sit at the intersection of health care, education, and research in service of the community. New models of care delivery, work, and learning require these systems to adapt and innovate to remain relevant while addressing regional health care demands and advancing strategic priorities. We discuss planning strategies to empower institutions to align capital with their mission to achieve longstanding success. This article shares best practices for comprehensive integrated planning processes across tripartite missions to meet growing and evolving demands, build consensus and a shared vision, and successfully prepare for implementation.

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Conference Presentations

Published
July 23, 2024

Improving Campus Character and Performance Through Renovation and Adaptive Reuse

By: Ryan Jones, Partner | Kerry Phillips, Associate | John Scherding, Former University Architect and Director of Sustainability

Breathing new life into old buildings is one of the most sustainable available campus strategies and offers benefits beyond carbon reduction. Renovation and adaptive reuse support a triple bottom line of environmental, financial, and social wellbeing.
Abstract: Breathing new life into old buildings is one of the most sustainable available campus strategies and offers benefits beyond carbon reduction. Renovation and adaptive reuse support a triple bottom line of environmental, financial, and social wellbeing. This session will explore renovation at Trinity University from campus, design, and building perspectives, outlining strategies for enhancing the character and performance of buildings, districts, and the campus. Join us to gain a multi-dimensional understanding of the risks and rewards of renovation and adaptive reuse to help strategically guide comprehensive environmental, financial, and campus planning efforts for colleges and universities.

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Conference Presentations

Published
July 23, 2024

Reconnect, Reuse, Revitalize, Recruit: Addressing Aging Campus Facilities

By: Tom King, Director of Facilities, College of Engineering | Erin Mulrooney, Associate Dean for Administration | William Voulgaris, Principal

Institutions are constrained by housing modern programs within aging facilities.
Abstract: Institutions are constrained by housing modern programs within aging facilities. Cornell University's College of Engineering addressed these challenges while collecting programs and enhancing the user experience. This session will explore project goals that resolve pragmatic challenges of aging facilities and evolving programs with interventions that help support the future of academic programs and impact the overall cohesiveness of the larger campus. We'll identify opportunities to solve programmatic and utilitarian challenges within the confines of aging facilities while helping to improve the student experience, recruit researchers, and make connections between buildings and across the campus.

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Conference Presentations

Published
July 22, 2024

Integrated Master Planning for Campus Sports and Recreation

By: Margaret Carney, University Architect | Marissa Cheng, Director of Planning | Emily Parris, Senior Associate, Architect | Jason Soileau, Assistant Vice Chancellor, Campus Planning

Athletic and recreation facilities occupy a significant campus footprint but oftentimes master planning doesn't integrate these spaces holistically into the campus. Recreation and wellness are critical components of student life on campus, and proactive planning can create a seamless experience on game days and for everyday athletics.
Abstract: Athletic and recreation facilities occupy a significant campus footprint but oftentimes master planning doesn't integrate these spaces holistically into the campus. Recreation and wellness are critical components of student life on campus, and proactive planning can create a seamless experience on game days and for everyday athletics. In this session, three universities will share their distinct approaches to how campus planning and sports planning intersect in the academic realm. We'll provide specifics associated with integrated sports master planning and explain how outcomes can direct campus growth in the long term.

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