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Blog Post

Published
September 2, 2025

How Strategic Is Your Strategic Plan?

Identify Its Shortcomings and Ask Key Questions

By: Sarah L Collie, PhD, Associate Vice President for Organizational Excellence, University of Virginia

Today, strategic planning in colleges and universities is more crucial than ever. Yet many strategic plans in higher education lack a clear strategy, instead resembling a long-range plan.

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Conference Presentations,Conference Recordings

Published
June 17, 2025

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Revitalizing the Workplace

By: Lisa Keith, Principal, Director of Analytics | Page

Office space makes up about a third of all non-residential space on campuses.
Abstract: Office space makes up about a third of all non-residential space on campuses. Post-COVID, many institutional offices struggle with providing enough office space while simultaneously creating a sense of workplace vibrancy due to the rise in remote and hybrid employees. Promoting change in higher education is tough—is it possible to fulfill the needs of all institutional offices through one style of workplace or is it necessary to consider unique needs of offices and individual employees? Join us to explore two institutional workplace case studies and apply the lessons learned on your campus.

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Conference Presentations

Published
April 3, 2025

Piloting Health and Wellbeing Metrics in University Capital Projects

Abstract: The University of California system recently incorporated wellbeing and diversity goals in its sustainability practices policy. Campuses must start planning how they will proactively move these goals forward. This session will provide a successful example of piloting new metrics?Äîbased upon the WELL Building Standard?Äîin university capital projects to ensure and maintain occupants' good health and wellbeing through cross-campus integration. Join us to explore opportunities for applying the WELL rating system's ten concepts that elevate wellbeing and physical environment health impacts on your campus.

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Planning for Higher Education Journal

Published
December 11, 2024

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Strategic Planning for the Uncertain Road Ahead

Collectively Set Your Institution’s GPS to the Future

By: Diana L. Young, PhD, and Holley Morris Roberts, EdD

A public liberal arts institution began an integrated, collaborative, and future-focused strategic planning process during COVID-19, enrollment declines, and financial shortfalls. Committed leadership, listening to stakeholder voices, and studying best practices from other universities paved their strong path forward.

From Volume 53 Number 1 | September–December 2024

Abstract: Georgia College & State University, a public liberal arts institution, began an integrated,
collaborative, and future-focused strategic planning process during a time of uncertainty (COVID-19, enrollment declines, financial shortfalls, etc.). This planning included shared leadership across campus to develop and implement the plan, data-informed decision-making by a diverse group of steering committee members representing all areas of campus, visits to strategically identified aspirant universities, and ongoing stakeholder engagement that included student input. These strategies leveraged the inherent qualities of a liberal arts institution while addressing the challenges and opportunities that exist in public higher education.

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Planning for Higher Education Journal

Published
October 31, 2024

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Leveraging Data to Engage Our Community

Data Play Dual Roles in Facilitating Inclusive and Evidence-Based Strategic Planning

By: Su Swarat, PhD, and Gina Park, PhD

Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents.

From Volume 52 Number 4 | July–September 2024

Abstract: Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents. At California State University, Fullerton we leveraged data as the essential thread in engaging our community in an inclusive strategic planning process. Data played dual roles, serving as input and output, to provide a common framework through which the ideas and wisdom of our community are reflected and shared, anchoring the strategic plan firmly in the campus voices. Our engagement through data embodied our commitment to evidence-based decision-making and contributed to the success of our strategic planning process.

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Conference Presentations

Published
October 23, 2024

The Future is Hands-on: Repositioning a Polytechnic Campus

By: Douglas Kozma, Vice President, SmithGroup Inc | JUSTIN UTPADEL, Chief Facilities Officer, University of Wisconsin-Stout | Cathy O'Hara Weiss, Director of Architecture and Facilities Planning, University of Wisconsin System Administration | Lana Zoet, Senior Principal, SmithGroup Inc

As pedagogy and market demand shift toward experiential and applied learning, this session will demonstrate practical methods for evaluating and repurposing existing space and the benefits of optimizing underperforming facilities.
Abstract: As pedagogy and market demand shift toward experiential and applied learning, this session will demonstrate practical methods for evaluating and repurposing existing space and the benefits of optimizing underperforming facilities. University of Wisconsin (UW)-Stout, Wisconsin's Polytechnic, has a tradition of career-focused learning. Through data-informed planning, the university is repositioning its campus through strategic space reduction, disciplinary cluster reorganization, and industry-focused labs. Come learn how to focus on your institutions' unique strengths in the market by applying Building Information Modeling (BIM), Geographic Information Systems (GIS) analysis, and utilization metrics to inform realignment of space.

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Conference Presentations

Published
July 23, 2024

Inside Out: Understanding Space and Building Consensus in a Dynamic Environment

By: Jared Parylo, Assistant Director, Planning | Lilia Sodre, Space Planner, Strategic Designer

Building consensus is challenging, but planners who are empowered by knowledge of their campus's space can make informed decisions on how to plan for its most efficient usage.
Abstract: Building consensus is challenging, but planners who are empowered by knowledge of their campus's space can make informed decisions on how to plan for its most efficient usage. Through an integrated, inclusive, and tactile study of space, we'll share how diverse groups can help build a new baseline of knowledge. Come learn how to develop a grassroots approach on your campus by applying a space occupancy and utilization study that uses actual data and analytical graphics to aid in decision making and strategic planning on a small and large scale.

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Conference Presentations

Published
July 23, 2024

Bison Blueprint: Building An Integrated Planning Culture At Gallaudet

By: Kristin Mulrooney, Strategic Planning & Integration Officer | Guthrie Nutter, Strategic Communications and Planning Manager| Jennifer Powers, Sr. Project Manager

A successful integrated plan requires the broad engagement within an institution.
Abstract: A successful integrated plan requires the broad engagement within an institution. In this session, we'll demonstrate how we taught key leaders about integrated planning by breaking down the integrated planning process to enable plan creation for different programs and divisions. We'll share our Bison Integrative Planning Toolkit, which provides an 'evergreen' resource for onboarding colleagues into the integrated planning process and also serves as a manual that walks through the process of creating a plan. Join us to gain teachable, no-cost resources that you can easily disseminate at your institution to foster necessary skills for building an integrated planning culture.

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Conference Presentations

Published
July 22, 2024

Addressing the Demographic Cliff: Community College Perspectives

By: Abigail Dohanos, Dean for the School of Liberal Arts & Sciences | Woody Giles, Senior Associate | Yogesh Saoji, Planning and Urban Design Leader | John Wiggins, FMP, Associate Vice President of Facilities and Construction

Community colleges are facing enrollment declines and demographic shifts.
Abstract: Community colleges are facing enrollment declines and demographic shifts. To overcome these challenges, Cuyahoga Community College (Tri-C) and Community College of Philadelphia (CCP) are implementing innovative initiatives, partnerships, and projects that address declining enrollments and surplus space through integrated planning. In this session, we'll show how urban community colleges are working to attract and retain students while using spatial re-organization to deal with surplus space and leveraging vacant and aging facilities for student services and community spaces.

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Conference Presentations

Published
July 22, 2024

Charting the Future of Education: Expedited, Experiential Strategic Planning

By: Ryan Evans, Senior Service Designer | Colin Gerrity, Design Strategist | Jessica Sears, Director, Academic Planning & Accreditation

As higher education operates in an increasingly complex world, charting a path forward requires a clear vision. An inclusive, comprehensive strategic planning process for educational programs is both just and necessary for institutions to stay relevant.
Abstract: As higher education operates in an increasingly complex world, charting a path forward requires a clear vision. An inclusive, comprehensive strategic planning process for educational programs is both just and necessary for institutions to stay relevant. We'll present a three-phase expedited, practical, inclusive approach that Tufts University used to lead a strategic planning process and develop an educational vision. Join us for experiential, mixed methods to include all voices in the strategic planning process, build community across schools in a decentralized university, and participate in a simulated co-design session.

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