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Blog Post

Published
September 2, 2025

How Strategic Is Your Strategic Plan?

Identify Its Shortcomings and Ask Key Questions

By: Sarah L Collie, PhD, Associate Vice President for Organizational Excellence, University of Virginia

Today, strategic planning in colleges and universities is more crucial than ever. Yet many strategic plans in higher education lack a clear strategy, instead resembling a long-range plan.

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Tool

Published
May 13, 2025

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Campus Contingency Planner

By: Elliot Felix, Buro Happold | Nicholas Santilli, PhD, SCUP

This tool is a template for lightweight, rapid contingency planning. It guides you through a process that identifies the impacts of change, how decisions during contingency planning will be made, and the operational components of programs and offerings that will need to be adapted in response.
Abstract: Times of rapid change can interrupt operations and implementation efforts. Preventing this requires an ability to quickly adapt our programs and offerings to the changing landscape. Unfortunately, operational complexity and the disorienting nature of uncertainty become a hurdle to rapid response. Either we get overwhelmed trying to identify all that needs to change, or we respond haphazardly, missing crucial details.

Contingency planning can help. It is a method for preparing for potential changes that identifies how operations and action plans need to shift in response. It can also be used to respond to changes after they happen.

The Campus Contingency Planner is a template for lightweight, rapid contingency planning. It guides you through a process that identifies the impacts of change, how decisions during contingency planning will be made, and the operational components of programs and offerings that will need to be adapted in response.

Whether you manage student-facing programs (like academic programs or student affairs activities), or direct services that are internally supportive (like space management or IT), the Campus Contingency Planner can help you respond to change with flexibility, minimizing disruption and moving your institution forward.

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Planning for Higher Education Journal

Published
December 11, 2024

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Strategic Planning for the Uncertain Road Ahead

Collectively Set Your Institution’s GPS to the Future

By: Diana L. Young, PhD, and Holley Morris Roberts, EdD

A public liberal arts institution began an integrated, collaborative, and future-focused strategic planning process during COVID-19, enrollment declines, and financial shortfalls. Committed leadership, listening to stakeholder voices, and studying best practices from other universities paved their strong path forward.

From Volume 53 Number 1 | September–December 2024

Abstract: Georgia College & State University, a public liberal arts institution, began an integrated,
collaborative, and future-focused strategic planning process during a time of uncertainty (COVID-19, enrollment declines, financial shortfalls, etc.). This planning included shared leadership across campus to develop and implement the plan, data-informed decision-making by a diverse group of steering committee members representing all areas of campus, visits to strategically identified aspirant universities, and ongoing stakeholder engagement that included student input. These strategies leveraged the inherent qualities of a liberal arts institution while addressing the challenges and opportunities that exist in public higher education.

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Planning for Higher Education Journal

Published
October 31, 2024

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Leveraging Data to Engage Our Community

Data Play Dual Roles in Facilitating Inclusive and Evidence-Based Strategic Planning

By: Su Swarat, PhD, and Gina Park, PhD

Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents.

From Volume 52 Number 4 | July–September 2024

Abstract: Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents. At California State University, Fullerton we leveraged data as the essential thread in engaging our community in an inclusive strategic planning process. Data played dual roles, serving as input and output, to provide a common framework through which the ideas and wisdom of our community are reflected and shared, anchoring the strategic plan firmly in the campus voices. Our engagement through data embodied our commitment to evidence-based decision-making and contributed to the success of our strategic planning process.

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Conference Presentations

Published
July 23, 2024

Harnessing the Disruptive Power of Collaborative Intelligence

By: Linda Baer, Principal | Paul Leblanc, President | Donald Norris, Founder and President Emeritus | George Siemens, Chief Data Scientist

This session will illustrate how Artificial Intelligence (AI) and Human Intelligence (HI) combine to create Collaborative Intelligence (CI), which will transform and disrupt every process and practice it touches. Southern New Hampshire University (SNHU) is building on its track record of preparing students for the future by leveraging CI and a clean sheet design approach to create a revolutionary new instructional model.
Abstract: This session will illustrate how Artificial Intelligence (AI) and Human Intelligence (HI) combine to create Collaborative Intelligence (CI), which will transform and disrupt every process and practice it touches. Southern New Hampshire University (SNHU) is building on its track record of preparing students for the future by leveraging CI and a clean sheet design approach to create a revolutionary new instructional model. To harness the power of CI, institutions must reinvent their approach for crafting and executing strategy to create a sense of urgency for change, engage many participants, provide transformation tools, and change culture.

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Conference Presentations

Published
July 23, 2024

Exploring History of Place Through Inclusive Planning and Programming

By: Yvonne Choe, Architect, Partner | John Souleles, Partner

The growth of the University of Calgary's Veterinary Medicine program has been a catalyst for several initiatives on campus, including the development of a long range plan, creation of an inclusive program, and development of micro degrees.
Abstract: The growth of the University of Calgary's Veterinary Medicine program has been a catalyst for several initiatives on campus, including the development of a long range plan, creation of an inclusive program, and development of micro degrees. The process of engagement, programming, and design at Vet Med was critical for understanding the urgent needs of the profession and students while being mindful and respectful of the history of place and the indigenous community. This session show how connecting the history of place at a campus master planning and programming level fosters opportunities, success, health, and wellbeing for each student.

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Conference Presentations

Published
July 23, 2024

Bison Blueprint: Building An Integrated Planning Culture At Gallaudet

By: Kristin Mulrooney, Strategic Planning & Integration Officer | Guthrie Nutter, Strategic Communications and Planning Manager| Jennifer Powers, Sr. Project Manager

A successful integrated plan requires the broad engagement within an institution.
Abstract: A successful integrated plan requires the broad engagement within an institution. In this session, we'll demonstrate how we taught key leaders about integrated planning by breaking down the integrated planning process to enable plan creation for different programs and divisions. We'll share our Bison Integrative Planning Toolkit, which provides an 'evergreen' resource for onboarding colleagues into the integrated planning process and also serves as a manual that walks through the process of creating a plan. Join us to gain teachable, no-cost resources that you can easily disseminate at your institution to foster necessary skills for building an integrated planning culture.

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Conference Presentations

Published
July 22, 2024

Institutional Transformation in Turbulent Times

By: Glynis Fitzgerald, President | Joseph (Tim) Gilmour, Principal/President Emeritus | Rodney Ridley, Vice President of Research, Economic Development, and Innovation

Alvernia University can provide inspiration for planners who must undertake the difficult task of transforming their institution in turbulent times. In four years, Alvernia University has raised $25 million in external support, garnered a $400 thousand grant, and raised enrollment by more than six percent.
Abstract: Alvernia University can provide inspiration for planners who must undertake the difficult task of transforming their institution in turbulent times. In four years, Alvernia University has raised $25 million in external support, garnered a $400 thousand grant, and raised enrollment by more than six percent. This session will detail Alvernia University’s transformation strategy, which has radically changed how the university educates students and supports regional economic development. The Alvernia approach offers a proven model that institutions can adapt for their own transformation efforts, cutting plan development and implementation time.

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Conference Presentations

Published
July 22, 2024

Renew, Revise, or Reject: Presidential Turnover and Strategic Planning Impacts

By: Sandra Patterson-Randles, Chancellor Emerita and Professor of English

Since the average presidential tenure is now fewer than six years, campuses need to design and implement circumspect planning which will prove stable even in the event of leadership changes. Using examples from eight institutions across the U.S., this session explores the challenges to campus strategic planning when new leadership arrives.
Abstract: Since the average presidential tenure is now fewer than six years, campuses need to design and implement circumspect planning which will prove stable even in the event of leadership changes. Using examples from eight institutions across the U.S., this session explores the challenges to campus strategic planning when new leadership arrives. Campus constituencies will be able to weather the uncertainties of a presidential transition through a detailed understanding of commonly experienced impacts on campus planning.

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Conference Presentations

Published
July 22, 2024

Charting the Future of Education: Expedited, Experiential Strategic Planning

By: Ryan Evans, Senior Service Designer | Colin Gerrity, Design Strategist | Jessica Sears, Director, Academic Planning & Accreditation

As higher education operates in an increasingly complex world, charting a path forward requires a clear vision. An inclusive, comprehensive strategic planning process for educational programs is both just and necessary for institutions to stay relevant.
Abstract: As higher education operates in an increasingly complex world, charting a path forward requires a clear vision. An inclusive, comprehensive strategic planning process for educational programs is both just and necessary for institutions to stay relevant. We'll present a three-phase expedited, practical, inclusive approach that Tufts University used to lead a strategic planning process and develop an educational vision. Join us for experiential, mixed methods to include all voices in the strategic planning process, build community across schools in a decentralized university, and participate in a simulated co-design session.

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