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Planning for Higher Education Journal

Published
December 11, 2024

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Strategic Planning for the Uncertain Road Ahead

Collectively Set Your Institution’s GPS to the Future

By: Diana L. Young, PhD, and Holley Morris Roberts, EdD

A public liberal arts institution began an integrated, collaborative, and future-focused strategic planning process during COVID-19, enrollment declines, and financial shortfalls. Committed leadership, listening to stakeholder voices, and studying best practices from other universities paved their strong path forward.

From Volume 53 Number 1 | September–December 2024

Abstract: Georgia College & State University, a public liberal arts institution, began an integrated,
collaborative, and future-focused strategic planning process during a time of uncertainty (COVID-19, enrollment declines, financial shortfalls, etc.). This planning included shared leadership across campus to develop and implement the plan, data-informed decision-making by a diverse group of steering committee members representing all areas of campus, visits to strategically identified aspirant universities, and ongoing stakeholder engagement that included student input. These strategies leveraged the inherent qualities of a liberal arts institution while addressing the challenges and opportunities that exist in public higher education.

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Conference Presentations

Published
July 23, 2024

Leadership Lessons Learned: Assessing Strengths, Skills, and Knowledge

By: Barbara Gellman-Danley, Higher Learning Commission

Higher education leaders carry the responsibility of vision and building new strategic directions for colleges and universities.
Abstract: Higher education leaders carry the responsibility of vision and building new strategic directions for colleges and universities. This session will provide a deep look into one leader's decades of experience and share ways to become a strong, successful administrator at any level. Come learn the ways in which leadership is more than a title and discover how to assess your own skills and knowledge, as well as the best ways to position those findings for current and future roles.

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Conference Presentations

Published
July 23, 2024

Relationship Building: Strategies for Inclusive, Student-Centered Design

By: Christopher Gluesing, Senior Director, Planning & Project Delivery | Kathleen Kugi-Tom, Senior Project Manager | Katherine Nichols, Principal | James Pfeiffer, Principal

The Dr. EJ and Margaret O'Brien Hall at Marquette University showcases the ways in which relationship building between people, disciplines, space types, and contexts advances design to achieve human-purposed, inclusive outcomes for the department and campus.
Abstract: The Dr. EJ and Margaret O'Brien Hall at Marquette University showcases the ways in which relationship building between people, disciplines, space types, and contexts advances design to achieve human-purposed, inclusive outcomes for the department and campus. In this session, we'll discuss the new convening, inclusive, student-focused hub for business and innovation leadership and demonstrate how it exemplifies the core tenets of relationship building in navigating campus engagement, design process, and future success. Join us to learn useful strategies around relationship building within your campus communities, collaborative design processes for hybrid learning, intersecting purpose-built and loose-fit design, and post-pandemic student wellbeing.

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Conference Presentations

Published
July 22, 2024

Renew, Revise, or Reject: Presidential Turnover and Strategic Planning Impacts

By: Sandra Patterson-Randles, Chancellor Emerita and Professor of English

Since the average presidential tenure is now fewer than six years, campuses need to design and implement circumspect planning which will prove stable even in the event of leadership changes. Using examples from eight institutions across the U.S., this session explores the challenges to campus strategic planning when new leadership arrives.
Abstract: Since the average presidential tenure is now fewer than six years, campuses need to design and implement circumspect planning which will prove stable even in the event of leadership changes. Using examples from eight institutions across the U.S., this session explores the challenges to campus strategic planning when new leadership arrives. Campus constituencies will be able to weather the uncertainties of a presidential transition through a detailed understanding of commonly experienced impacts on campus planning.

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Planning for Higher Education Journal

Published
July 8, 2024

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Expediting a ‘Mini’-Master Plan

In Fewer Than Five Months, a University Transforms Its On-Campus Student Housing

By: Carson Dinger, MS, and Thomas Carlson-Reddig, MArch, AIA, LEED AP

Collaborative planning for a residential housing transformation at Texas Wesleyan University ensured that the institution and its partners were responsive to the needs and aspirations of its stakeholders.

From Volume 52 Number 3 | April–June 2024

Abstract: In a dynamic higher education landscape, attracting and retaining students becomes paramount amid projected enrollment declines. This article explores Texas Wesleyan University’s journey in assessing student life needs on campus, engaging key stakeholders, and implementing an expedited, cost-effective mini-master plan design process. The authors demonstrate how the university and design team gathered research and developed and presented program recommendations to enhance TWU’s overall student experience and meet evolving student needs.

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Planning for Higher Education Journal

Published
June 20, 2024

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Why Strategic Plans Aren’t Working in Uncertain Times

Because Strategic Planning Should Be a Dynamic, Robust Process

By: Daniel Seymour, PhD

The author’s approach to his research-based Strategic Planning in Uncertain Times Fieldbook began with a sampling review of 50 strategic plans. What emerged was the development of an organizational learning cycle used as a template to assess the effectiveness of strategic plans on more than 250 college and university websites.

From Volume 52 Number 3 | April–June 2024

Abstract: A strategic plan is supposed to “bring the future into the present so that you can do something about it now.” Almost every college or university has such a plan because accreditors and governing boards require one. The question is: Why do so many higher education institutions seem to be unprepared when they take drastic actions (e.g., eliminating programs, cutting faculty and staff members, etc.) in uncertain times? The author studied more than 250 colleges and universities and suggests the answer in this article.

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Planning for Higher Education Journal

Published
May 13, 2024

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‘Agile’ Design for the Future-Ready Campus

Optimize the HyFlex Learning Experience to Enhance Engagement

By: Craig Park, BS Arch

‘Agile’ project management is an iterative methodology emphasizing collaboration, user feedback, and small, rapid initiatives to adapt quickly and efficiently to change.

From Volume 52 Number 3 | April–June 2024

Abstract: The Hybrid-Flexible (HyFlex) classroom allows students to choose between in-person and online participation, leveraging technology and ensuring digital equity. This article underscores the HyFlex model’s role in enhancing educational accessibility, engagement, and resilience; expanding institutional reach; and adapting to demographic shifts and technological advancements. By embracing “Agile” project management principles and a continuous improvement mindset, institutions can create effective, inclusive learning environments that cater to a wide range of student needs, improving learning outcomes and institutional competitiveness in a rapidly evolving educational landscape.

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Conference Presentations

Published
March 19, 2024

The Reactivated Campus: Do More With Less

By: Nate Goore, MKThink | Cristina Greavu, MKThink | David Moehring, University of Washington-Bothell Campus | S. Gowri Shankar, University of Washington-Bothell Campus | Amy Van Dyke, University of Washington-Bothell Campus

Post-covid, many campuses are still struggling with balancing in-person, remote, and hybrid student experiences.
Abstract: Post-covid, many campuses are still struggling with balancing in-person, remote, and hybrid student experiences. Working within tight funding constraints, University of Washington (UW) Bothell developed a strategy to revitalize the campus core, double down on in-person experiences, and repurpose underutilized spaces for future flexibility. Come learn about new broadly applicable methods and solutions for revitalizing campuses in our current and future condition of blended in-person, remote, and hybrid educational models.

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Example Plans

Published
January 5, 2024

Strategic Plan, Strategic Planning Website

Public Doctoral/Research University (Georgia, United States)

Strategic plan for the university, which is beginning its second decade after consolidation.

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Blog Post

Published
October 5, 2023

Listen Up Leaders

Two-Way Communication Is Important in Establishing Trust

By: Apryl Motley, CAE, SASM

To gain additional insight into strategies for establishing trust between stakeholders and their leaders, we turned to Sonia Alvarez-Robinson, associate vice president for strategy and organizational effectiveness, Georgia Institute of Technology.

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