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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By: Tina Dee, MS

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Conference Presentations

Published
April 7, 2025

When City Parks Are Your Quad: Urban Campus Planning for Safety and Wellbeing

Abstract: As security remains of paramount concern for campus communities, how should institutions thoughtfully engage the urban fabric? Urban campuses are constrained by their verticality and publicly-permeable urban edges. This session will delve into a 2023 SCUP Fellows report with additional updated analysis of campus responses and overreach to protests this past year. In-depth analysis of Crime Prevention Through Environmental Design (CPTED) principles through a lens of student development theory will provide you with insight into student wellbeing and sense of security through campus design.

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Conference Presentations

Published
April 3, 2025

Live Your Strategic Plan: A Framework for Facilitating Campus Engagement

Abstract: Traditional strategic planning can lead to a static plan that does little to inspire implementation or true change. This session will detail a process that promotes buy-in and engagement while providing structured frameworks to support implementation and assessment. Our framework provides support for a campus community to 'live' its institutional strategic plan through the strategic planning cycle (SPC) at the unit level, informing the realization of institutional goals and outcomes. We'll provide our tools and approaches for you to access and review, as well as the rationale for developing support for your own campus communities to 'live' their strategic plan.

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Planning for Higher Education Journal

Published
March 4, 2025

Collaborative Planning Deepens Town-Gown Relationships

Carlow University Develops a Best-Practice Framework with the City of Pittsburgh

By: Lisa Witzig, PhD, EdD, Michelle Figlar, EdD, and Joy Pugh, EdD

Implementing a four-quadrant assessment of purposeful communication, participatory engagement, collaborative planning, and shared resources produced actionable, impactful, and relevant improvement recommendations for the urban university.

From Volume 53 Number 2 | January–March 2025

Abstract: The president of Carlow University identified the university’s town-gown relationships as needing assessment as the institution embarked on a significant campus revitalization that required close coordination with the City of Pittsburgh. We developed a four-quadrant framework of best practices based on an extensive literature review. To assess town-gown interactions against the framework, we interviewed city and higher education leaders, reviewed the City of Pittsburgh’s and university documents, and analyzed the university’s social media presence. Our process generated specific, actionable recommendations that resulted in the university reorganizing senior leadership position descriptions and responsibilities, revamping its social media strategy, and aligning organizational efforts to increase its visibility.

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Planning for Higher Education Journal

Published
December 20, 2024

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Planner and Counsel

Engage an Influential Partner to Advance Integrated Planning

By: Christian Osmeña, EdD

Planners and attorneys might be natural colleagues. Higher education trends are making this alliance even more critical.

From Volume 53 Number 1 | September–December 2024

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Conference Presentations

Published
October 23, 2024

The Future is Hands-on: Repositioning a Polytechnic Campus

By: Douglas Kozma, Vice President, SmithGroup Inc | JUSTIN UTPADEL, Chief Facilities Officer, University of Wisconsin-Stout | Cathy O'Hara Weiss, Director of Architecture and Facilities Planning, University of Wisconsin System Administration | Lana Zoet, Senior Principal, SmithGroup Inc

As pedagogy and market demand shift toward experiential and applied learning, this session will demonstrate practical methods for evaluating and repurposing existing space and the benefits of optimizing underperforming facilities.
Abstract: As pedagogy and market demand shift toward experiential and applied learning, this session will demonstrate practical methods for evaluating and repurposing existing space and the benefits of optimizing underperforming facilities. University of Wisconsin (UW)-Stout, Wisconsin's Polytechnic, has a tradition of career-focused learning. Through data-informed planning, the university is repositioning its campus through strategic space reduction, disciplinary cluster reorganization, and industry-focused labs. Come learn how to focus on your institutions' unique strengths in the market by applying Building Information Modeling (BIM), Geographic Information Systems (GIS) analysis, and utilization metrics to inform realignment of space.

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Conference Presentations

Published
October 23, 2024

Using Ecosystemic Design to Build Regional Strategic Partnerships

By: Linda Baer, Principal, Strategic Initiatives, Inc. | Laura Bowman, Director of Strategic Partnerships and Community Relations, Mayo Clinic College of Medicine and Science | Brenda Flannery, Professor and Dean Emerita, College of Business, Minnesota State University-Mankato | Edward Inch, President, Minnesota State University-Mankato

Planning through an ecosystem lens allows for coordination, innovation, and value exchange for regional strategic partnerships linking learning, work, and economic vitality. Using ecosystemic design, Minnesota State University (MSU), Mankato and the greater Mankato region will partner, innovate, and act in the future tense with the community and business ecosystem to train and sustain the workforce for local to global challenges.
Abstract: Planning through an ecosystem lens allows for coordination, innovation, and value exchange for regional strategic partnerships linking learning, work, and economic vitality. Using ecosystemic design, Minnesota State University (MSU), Mankato and the greater Mankato region will partner, innovate, and act in the future tense with the community and business ecosystem to train and sustain the workforce for local to global challenges. Join us to discuss ways of bringing stakeholders together to develop synergistic solutions for connecting university learning experiences and strengthening talent and skills for regional economic development.

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Conference Presentations

Published
October 23, 2024

A Successful Model for Integrated Strategic Planning and Implementation

By: Hannah King Boyles, Sr. Strategic Planning Manager, Ohio State University-Main Campus | Derrick Wyman, Director of Strategic Initiatives, Ohio State University-Main Campus

This session will delve into the creation of a strategic plan at The Ohio State University (OSU) and its academic medical center. The plan leverages program development and integration of enrollment as well as DEI plans to advance goals and meet workforce needs.
Abstract: This session will delve into the creation of a strategic plan at The Ohio State University (OSU) and its academic medical center. The plan leverages program development and integration of enrollment as well as DEI plans to advance goals and meet workforce needs. We'll share approaches for cross-functional collaboration and aligning up, down, and across an organization through stakeholder engagement. We'll also provide an overview of how an integrated academic plan shifts from development to implementation. Join us to learn from OSU's project roadmap, which includes tools to engage internal and external partners and drive implementation.

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Conference Presentations

Published
October 23, 2024

Using the Student Success Trifecta to Boost Enrollment and Retention

By: Catherine Campbell, Dean, School of Behavioral and Social Sciences, Saint Edward's University | DOROTHY Harpool, Executive Director of Engagement and Prominence, Wichita State University | Janette Scott, Senior Associate, Gensler | Christopher Shook, Professor and Dean, University of Alabama at Birmingham

As higher education faces the demographic cliff, institutions must find ways to boost enrollment, improve retention, and promote student success with a focus on first-generation students, DEI, and students with learning differences.
Abstract: As higher education faces the demographic cliff, institutions must find ways to boost enrollment, improve retention, and promote student success with a focus on first-generation students, DEI, and students with learning differences. This session will define the student success trifecta: boosting student learning in their field of study; encouraging the development of strong interpersonal relationships; and embracing the life skills that come with the college experience. We'll combine research with unique, firsthand experience to demonstrate how promoting engagement and designing for a sense of belonging for students on campus looks different for each individual student, institution, and field of study.

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Conference Presentations

Published
October 23, 2024

Culture-infused Master Plans: Transforming UTTC Through Regenerative Design

By: Leander McDonald, President, United Tribes Technical College | Melvin Miner, Campus Planner, United Tribes Technical College | Heidi Neumueller, Principal, Cuningham Group Architecture, Inc. | Emily White Hat, Vice President, Programs, American Indian College Fund

This session will share lessons learned from United Tribes Technical College's (UTTC) master plan that serves as a living document and adapts to changing needs. We'll explore how this culture-infused master plan applied an integrated approach to campus development over five years, addressing five primary needs with a focus on culture, regenerative design, and phasing to support strategic alignment.
Abstract: This session will share lessons learned from United Tribes Technical College's (UTTC) master plan that serves as a living document and adapts to changing needs. We'll explore how this culture-infused master plan applied an integrated approach to campus development over five years, addressing five primary needs with a focus on culture, regenerative design, and phasing to support strategic alignment. Join us to discover how you can implement campuswide resiliency strategies to safeguard the campus environment and gain insights into the phased implementation approach for ensuring the plan's success and sustainability over time.

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