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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By: Tina Dee, MS

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Conference Presentations

Published
May 20, 2025

Educational Programs and Community Partnerships for Skilled Trades Pathways

Abstract: Skilled trades education programs provide a viable and equitable option for students who choose not to pursue a four-year degree. Program expansion into high schools through career and technical education promotes these pathways even further for completion and success. This session will show how Howard Community College (HCC) is responding to labor shortages in skilled trades occupations by creating educational programs and partnerships to provide additional access to high-quality jobs that offer family-sustaining wages and benefits. Join us to discover new approaches to education and partnerships that address equity gaps in economic and professional opportunities in our communities.

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Planning for Higher Education Journal

Published
April 4, 2025

Institutional Transformation and Successful Accreditation Review Through Data-Informed Collaboration

Gain Accountability with Values-Based Integrated Planning

By: Shawna Herwick, MSW, and Paul Illich, PhD

Implementing a values-based integrated planning framework equipped Southeast Community College to leverage the data it collected to build and strengthen relationships, align the institution within and across divisions, and prepare for change. The efforts led to the successful modernization of facilities, historic enrollment growth, staffing increases, other operational improvements, and a positive accreditation outcome.

From Volume 53 Number 2 | January–March 2025

Abstract: Southeast Community College (SCC) applied an integrated framework approach to inform all aspects of its successful comprehensive accreditation review. Following decades of reviews leading to monitoring and focused visits to address opportunities for improvement, SCC managed its most recent comprehensive assessment through integrated planning to ensure the accreditation process coincided with building relationships, aligning divisions and departments, and promoting a culture that is well prepared for change. This structured and focused integrated planning method for comprehensive accreditation review was associated with a successful outcome that involved no monitoring or required follow-up for the first time in the College’s accreditation history.

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Conference Presentations

Published
April 3, 2025

Leveraging New Campus Development for Community Empowerment

Abstract: Affordable and accessible higher education is key to upward mobility and community transformation, especially for many rural and remote suburban communities that have limited access to resources. In this session, we'll explore the potential synergies between existing community colleges and their satellite locations. How can institutions drive community-engaged development in places that really need it? Is it better to build on existing assets or to build new? Discover how a community charted its own path toward a new college campus by organizing, passing a bond, and ultimately developing a tech-enabled, high flex learning environment with community space.

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Planning for Higher Education Journal

Published
January 10, 2025

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Include, Unleash, Excel

Embed Collaborative Practices in Planning

By: Sarah L. Collie, PhD

The value of collaborative planning is in the process and the outcome. An intentional, co-creation design improves your odds of developing a meaningful plan.

From Volume 53 Number 1 | September–December 2024

Abstract: The value of collaborative planning is in the process and the outcome. An intentional, co-creation design improves your odds of developing a meaningful plan—a plan of action and impact. By leveraging connection and collective cognition, more voices are engaged, diverse viewpoints and ideas are collected, and shared understanding is fostered. This leads to enhanced plan quality and ownership of the direction and action. The article explores the benefits of collaborative planning, the amplification of social capital, and the application of a design framework and tools for purpose-driven collaboration.

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Planning for Higher Education Journal

Published
December 11, 2024

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Strategic Planning for the Uncertain Road Ahead

Collectively Set Your Institution’s GPS to the Future

By: Diana L. Young, PhD, and Holley Morris Roberts, EdD

A public liberal arts institution began an integrated, collaborative, and future-focused strategic planning process during COVID-19, enrollment declines, and financial shortfalls. Committed leadership, listening to stakeholder voices, and studying best practices from other universities paved their strong path forward.

From Volume 53 Number 1 | September–December 2024

Abstract: Georgia College & State University, a public liberal arts institution, began an integrated,
collaborative, and future-focused strategic planning process during a time of uncertainty (COVID-19, enrollment declines, financial shortfalls, etc.). This planning included shared leadership across campus to develop and implement the plan, data-informed decision-making by a diverse group of steering committee members representing all areas of campus, visits to strategically identified aspirant universities, and ongoing stakeholder engagement that included student input. These strategies leveraged the inherent qualities of a liberal arts institution while addressing the challenges and opportunities that exist in public higher education.

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Planning for Higher Education Journal

Published
October 31, 2024

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Leveraging Data to Engage Our Community

Data Play Dual Roles in Facilitating Inclusive and Evidence-Based Strategic Planning

By: Su Swarat, PhD, and Gina Park, PhD

Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents.

From Volume 52 Number 4 | July–September 2024

Abstract: Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents. At California State University, Fullerton we leveraged data as the essential thread in engaging our community in an inclusive strategic planning process. Data played dual roles, serving as input and output, to provide a common framework through which the ideas and wisdom of our community are reflected and shared, anchoring the strategic plan firmly in the campus voices. Our engagement through data embodied our commitment to evidence-based decision-making and contributed to the success of our strategic planning process.

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Conference Presentations

Published
October 23, 2024

A Successful Model for Integrated Strategic Planning and Implementation

By: Hannah King Boyles, Sr. Strategic Planning Manager, Ohio State University-Main Campus | Derrick Wyman, Director of Strategic Initiatives, Ohio State University-Main Campus

This session will delve into the creation of a strategic plan at The Ohio State University (OSU) and its academic medical center. The plan leverages program development and integration of enrollment as well as DEI plans to advance goals and meet workforce needs.
Abstract: This session will delve into the creation of a strategic plan at The Ohio State University (OSU) and its academic medical center. The plan leverages program development and integration of enrollment as well as DEI plans to advance goals and meet workforce needs. We'll share approaches for cross-functional collaboration and aligning up, down, and across an organization through stakeholder engagement. We'll also provide an overview of how an integrated academic plan shifts from development to implementation. Join us to learn from OSU's project roadmap, which includes tools to engage internal and external partners and drive implementation.

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Planning for Higher Education Journal

Published
September 30, 2024

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Master Planning for Tripartite Missions

Academic Medical Centers Must Focus on Health Care, Education, and Research

By: Sumegha Shah, MArch, AIA, LEED AP BD+C, Kelsey Mack, BS, and Ben Bassin, MD, EDAC

The authors share best practices for comprehensive integrated planning processes to meet evolving demands, build consensus and a shared vision, and successfully prepare for implementation.

From Volume 52 Number 4 | July–September 2024

Abstract: Academic medical centers sit at the intersection of health care, education, and research in service of the community. New models of care delivery, work, and learning require these systems to adapt and innovate to remain relevant while addressing regional health care demands and advancing strategic priorities. We discuss planning strategies to empower institutions to align capital with their mission to achieve longstanding success. This article shares best practices for comprehensive integrated planning processes across tripartite missions to meet growing and evolving demands, build consensus and a shared vision, and successfully prepare for implementation.

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Blog Post

Published
August 9, 2024

Slight Differences and Lots of Similarities

Two Conference Presenters Both Advocate for Developing and Improving Planning Culture

By: Melodie Greer, MEd, Bryn Athyn College

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