Learning Resources

Abstract: Engaging donors at the planning stage of a capital project is a critical step in the campaign’s success. This article describes the use of storytelling techniques in donor outreach at three universities. We outline how cross-functional teams, involving campus planners and architects, university development and marketing and communications staff, and consultant firms, collaboratively planned and implemented donor engagement techniques. A story-oriented integrated project team enhanced philanthropy and stewardship by focusing on student and research outcomes, donor anecdotes, and sketches or conceptual renderings while positioning the donors themselves within the narrative of the university’s mission and strategic plan.

Abstract: STEM facilities are quickly catching up to unions as the heart of student life on campus. To better support student recruitment, retention, and success, STEM facilities must provide a mashup of social and academic space that students need for sparking connections, partnerships, and friendships. We'll explore this growing trend and introduce strategies for making STEM facilities hubs for campus life. Join us to gain a solid understanding of the trends shaping the future of STEM facilities, including a look inside the University of Wisconsin-Milwaukee's future-forward chemistry building.

Abstract: Challenges and trends within the healthcare industry pose critical growth challenges and unique opportunities for higher education. Institutions with medical and health programs now need learning environments that can support evolving curricula, immersive pedagogy, and advanced technology. Come learn how the campus built environment is changing in response to the healthcare industry's evolving challenges and opportunities.