Learning Resources

Abstract: Engaging donors at the planning stage of a capital project is a critical step in the campaign’s success. This article describes the use of storytelling techniques in donor outreach at three universities. We outline how cross-functional teams, involving campus planners and architects, university development and marketing and communications staff, and consultant firms, collaboratively planned and implemented donor engagement techniques. A story-oriented integrated project team enhanced philanthropy and stewardship by focusing on student and research outcomes, donor anecdotes, and sketches or conceptual renderings while positioning the donors themselves within the narrative of the university’s mission and strategic plan.

Abstract: To address the needs of a changing student population, institutions must pay more attention to the tacit messages their built environments convey. Campus design, building design, and interior design are under-appreciated contributors to students' sense of belonging and can help support student success. In this session, we will explore how campus leaders can align the messaging of the campus built environment with institutional values and break down barriers to help students feel a sense of belonging, engagement, and community on campus.