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  • Challenge: Change Managementx
  • Tags: Analyzing StakeholdersxCommunity Collegex

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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Planning for Higher Education Journal

Published
February 7, 2023

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Managing Change from the Murky Middle

Offering Role Structure and Support Helps Middle Managers Effectively Lead Change

Middle managers are often blamed for change failure and portrayed as change resisters or saboteurs. However, what looks like obstructionist behavior could actually be the observable effects of role ambiguity.

From Volume 51 Number 2 | January–March 2023

Abstract: Middle managers are often blamed for change failure and portrayed as change resisters or saboteurs. However, what looks like obstructionist behavior could actually be the observable effects of role ambiguity. Absent clear expectations, middle managers might assume their own unsanctioned change leadership path or take on no role at all because they lack understanding about their responsibilities. This article explores the complexity of middle managers’ experience, examines how middle managers at a two-year college navigated the uncertainty of their role within the context of institutional change, and provides readers with suggestions for equipping middle managers to become effective change agents.

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Conference Recordings

Published
July 12, 2021

The Paradigm Shift for Higher Education

Join us to discuss the postsecondary education paradigm shift and its potential impact on our educational infrastructure, ecosystem, and role.
Abstract: Over the past year, there have been institutional shifts in practices, policies, and innovative approaches to change. This phase of a revolution of postsecondary education demonstrates that our 'lived experience' is not intended to last or remain unchanged permanently. This realization has been growing in awareness but is accelerated by a national pandemic. College planning has taken on a new meaning as variables of change. It encompasses and requires a recognition that there is a systemic confluence of forces that encompass infrastructure, technology, people, and social justice. Without continuous adaptation and thinking smarter, quicker, and more innovatively, an effective college will fail to integrate the dynamics of accelerated change, as they affect each institution's policies, people, finances and student success outcomes. Join us to discuss the paradigm shift and its potential impact on our educational infrastructure, ecosystem, and role.

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Webinar Recordings

Published
January 14, 2021

The Faculty Factor

Creating Buy-In for Difficult Planning

In this session we explore the successes and failures involved in two planning initiatives that required broad-based faculty support in order to reverse issues with programmatic quality, student success, and institutional accreditation.
Abstract: In difficult times, planning and the successful implementation of that planning require the buy-in and support of a whole range of stakeholders–but particularly the faculty, since they carry out the institution’s teaching and research missions.

Faculty can make or break successful planning.

An institution must be very circumspect in their choice of representative faculty for planning groups, how they are engaged in the planning process, and how they interact with other campus constituencies for maximum buy-in. This endeavor is particularly difficult when the new planning process follows previous attempts that have failed because of faculty resistance or lack of meaningful involvement. This session details successful planning initiatives at two regional universities, one in the Midwest and one in the southern Northeast, where earlier planning efforts failed because of “the faculty factor.”

Join us to explore the successes and failures involved in these two planning initiatives that required broad-based faculty support in order to reverse issues with programmatic quality, student success, and institutional accreditation.

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