Rena Cheskis-Gold is the founding principal demographer at Demographic Perspectives, LLC. With over twenty-five years as a researcher, evaluator, speaker, and author, she is an expert in providing custom data and analysis for higher education strategy, planning, and assessment. Rena and her firm have conducted demographic and other research to inform decision-making at more than 60 colleges and universities, government agencies, and nonprofits. At SCUP, Rena has previously presented research and written articles about data-driven decision-making for campus planning, international students, residential life and housing planning and trends for many different campus populations, wellness centers, and demographic trends in higher education.