Based out of Charlotte, NC, Bruce is a 30+ year veteran of the Wood Products Industry.  His multi-faceted career experience has included architectural design, structural design and various roles within the engineered wood products industry including, market development, product management, distribution, consulting, and sales.  He is a leading expert on mid-rise wood framed construction, mass timber implementation, and has an extensive knowledge in the application and use of Engineered Wood Products. As a Senior Technical Director for the Wood Products Council, Bruce serves as a Wood Products Industry spokesperson and educator, dedicated to growing the knowledge and use of structural wood products in non-residential and multi-family construction through a variety of forums and seminars reaching over 3,000 design professionals annually.  Bruce is one of the nation’s current leading resources on the implementation of wood products in commercial and multifamily design, working with design professionals, developers, general contractors, local/state agencies, academia, professional associations, and industry to promote the environmental and economic benefits of wood construction.