Allison leads content ideation and development for Twin Cities Business — print, digital, and events. She joined TCB in April 2018, after eight years with sister publication Mpls.St.Paul Magazine where she was senior editor of shopping and style, and most recently served as senior deputy editor, overseeing retail and trend coverage as well as digital content. Prior to MSP Communications, she was a columnist for the St. Paul Pioneer Press. Her writing has also appeared in Delta Sky, Lucky, Shop Etc., and other newspapers and magazines. An authority on retail and the fashion industry, she created her Ali Shops brand and award-winning blog in 2006 (the dark ages before social media), and eventually brought her independent digital shopping guide to Mpls.St.Paul. In recent years, she’s broadened her scope to coverage of technology, entrepreneurship, development issues, and workplace culture. A frequent event emcee and moderator, she appears regularly as an on-air expert for television and radio. She also hosts the weekly radio show Shop Girls on myTalk107.1.