AJ Pineda serves as the Marketing Manager for the Society for College and University Planning, collaborating with the team to promote SCUP’s programs, events, and engagement initiatives across the higher education planning community.

Prior to joining SCUP, AJ worked as an Account Manager at USA Today’s marketing agency supporting small sized businesses to national corporations in establishing their online presence and branding across Google, social media, and other digital platforms. Previously, AJ also worked in NJ real estate marketing and transaction coordination, promoting her local team of agents and helping clients work through contracts to secure their dream homes.

AJ is based in New Jersey and when she’s not working, she enjoys time with friends and family, exploring new cities, and testing the lengths of her green thumb with an ever-growing collection of houseplants.