SCUP
Planning for Higher Education Journal

Using Big Data

How Moneyball and an Ardent Baseball Fan Shaped Successful Metrics-Based University Planning
Cover (Using Big Data)
From Volume 48 Number 1 | October–December 2019
By Roy Mathew, Elsa Bonilla-Martin, Daniel Santana, and Erick Gonzalez

Institution(s) referenced in this resource:
The University of Texas at El Paso

Big data and analytics are promoted as an approach that can improve educational quality, student success, strategic and operational decision-making, and knowledge discovery. Over the last three decades, the University of Texas at El Paso has refined its planning system and integrated metrics within a comprehensive planning framework—to produce dramatic outcomes. The article describes the institution’s metrics-based planning approach and the context that produced it.

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