Planning for Higher Education Journal

Enrollment management is a term used in higher education to describe a wide range of issues, including recruitment, admissions, financial aid, student success, and more. To be successful, institutions must break with past practices and reconstitute organizational structures that are expandable. Using Kotter’s change management model as a guide, California State University Los Angeles LA’s addressed maximizing classroom capacity to meet enrollment demand following quarter to semester conversion and significant enrollment increases.

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