At Stockton University, demographic and economic challenges have compelled us to interpret our liberal arts heritage for a changing, multi-cultural world. A good strategic plan is inclusive, collaborative, and sustains a school's distinctiveness. Our presentation will explain how to guide an integrated campus change effort while preserving and enhancing institutional values. Effective strategic planning is as much about process as content. This session will explain how the intentional development of both can facilitate a meaningful, achievable plan that drives organizational change.