Book review of Planning Focus Groups, by David Morgan with Alice Scannell. SAGE Publications, 1997. 139 pages. ISBN 0-7619-0817-X paperback. (Also available as part of the six-volume Focus Group Kit, ISBN 0-7619-0816-1.) Pull quotes: "Familiarity with the concept of focus-group research has often outstripped the development of sophisticated understanding of what useful focus-group research entails."
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