Planning for Higher Education Journal

How to Conduct Focus Groups

Journal Cover
From Volume 27 Number 1 | Fall 1998
By Karen Fox

Book review of Planning Focus Groups, by David Morgan with Alice Scannell. SAGE Publications, 1997. 139 pages. ISBN 0-7619-0817-X paperback. (Also available as part of the six-volume Focus Group Kit, ISBN 0-7619-0816-1.) Pull quotes: "Familiarity with the concept of focus-group research has often outstripped the development of sophisticated understanding of what useful focus-group research entails."

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