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Planning for Higher Education Journal

Faculty Productivity: Different Strategies for Different Audiences

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From Volume 30 Number 3 | Spring 2002
By Michael F. Middaugh

Institutions referenced in this resource:
Boston University, University of Delaware

Colleges and universities are faced with increasing demands for accountability and performance data with respect to faculty activity and productivity from diverse audiences and constituencies, ranging from academic planners and legislators to parents and taxpayers. This article argues that different audiences have different information needs and that a one-size-fits-all approach to describing faculty activity and productivity is both inappropriate and potentially harmful. Concrete strategies are proposed for providing appropriate information to these disparate groups.

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