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This book shows how a campus is defined through its physical image—buildings and landscapes are designed to communicate the institution's purpose, presence and domain as well as generate an image charged with symbolism. Design principals, methods, and procedures with wide applications are described. Two key design components, placemaking and placemaking, are used as the basis for numerous case studies. Originally published by John Wiley & Sons in 1992, re-published by SCUP in 2003.

In the new foreword, Dober notes that “there is an ever-widening realization that a distinctive sense of place can have a positive impact on recruiting and retaining students, faculty, staff, trustees, and governing boards.” That makes the reprinted-in-full edition of this 1992 campus planning classic a required reference for all who care about the planning and development of an institution's buildings, grounds, and surroundings.

Richard Dober (1928–2014) was a planning and design advisor to more than 450 colleges, universities, and cultural institutions worldwide, as well as to foundations and government agencies, the World Bank, and UNESCO. He wrote nine books and numerous articles on planning and design and was a founder of the Society for College and University Planning. He led consulting firms since the early 1960s, including most recently, Dober Lidsky Mathey, a firm specializing in campus planning and facility planning services.

It is not often when someone, virtually single-handedly, reinvents a particular discipline, as Richard Dober certainly did with modern campus planning. He did so by appreciating that university and college campuses were social contexts as much as academic and physical contexts, maintaining this key insight being critical for successful planning and programming for their growth.
—Alex Krieger, Professor in Practice and former Chair of the Urban Planning and Design Department, Harvard University Graduate School of Design

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