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Integrated Planning to Build a Thriving Academic Program Portfolio
Academic Program Portfolio Planning:  Preparing to Thrive

August 27, 2020
Webinar | 2:00 - 3:00 PM Eastern

Integrated Planning to Build a Thriving Academic Program Portfolio

Watch for the Complete Series

Part Two: Sept 15
Instructional Economics: Making Finance-Informed Academic Decisions

Part Three: Oct 1
From Academic Program Decisions to Results: Building and Managing a Robust Program Portfolio

This three-part program series will help you build a strategic and sustainable program portfolio that is mission-centered,  data-informed, student-centered, and focused on growth opportunities. Join one, two, or all three programs in this series.

Part One: August 27 | 2:00-3:00 PM Eastern

Academic Program Portfolio Planning:
Preparing to Thrive

Watch the recording

In a competitive landscape, it is more important than ever to ensure the programs you offer align with demand in the market. We will discuss the data you need, and where to find it to evaluate market demand for academic programs, including critical data on student demand that is often overlooked. Consider how to integrate this data into a comprehensive assessment framework that also considers margins, mission, and academic quality. Finally, we will describe a data-informed decision-making process that incorporates data with judgment from key stakeholders to form consensus around program decisions.

Learning Outcomes

  1. Identify appropriate sources of data on program-level student demand and
    competitive intensity.
  2. Understand the distinction between direct-preparation jobs and the more-varied
    actual post-degree career paths, and use information about both kinds of
    employment outcomes for program portfolio planning and to identify potential
    curriculum issues.
  3. Use a data-informed process to prioritize investments in program development,
    growth, or improvement, considering external market data as well as fit with the
    institution’s mission, financial implications, and academic goals and outcomes.
  4. Understand and value the distinction between a new-program idea that is just
    “pretty good”, versus one that is the best choice among all possibilities for the
    institution in its market.
  5. Understand a data-informed program planning process that builds consensus
    across academic, administrative, and faculty leaders.


Steve Probst (Moderator)
Senior Partner
Gray Associates, Inc.

William Massy
Professor Emeritus and Former CFO, Stanford University; Former President
The Jackson Hole Higher Education Group, Inc.

Antoinette Farmer-Thompson
Deputy Vice President, Educational Outreach & Student Services; ASU University Design Institute Expert in Residence; Former Dean and Senior Vice President, Institutional Effectiveness

Nicholas Santilli
Senior Director for Learning Strategy, Society for College and University Planning (SCUP); Professor Emeritus of Psychology, John Carroll University