Higher education’s resource situation is not good and is not expected to get better in the foreseeable future. Elite and wealthy institutions are relatively immune to these pressures, but the overwhelming majority of other institutions are continually struggling to match resources to mission. Several actions, though difficult and painful, would help reduce the gap between available resources and those needed to meet stakeholders’ needs. This session focuses on the need to employ a coordinated and aligned approach to planning, resource allocation, and assessment. It goes on to describe a proven practice for utilizing all three to match resources to mission—strategic resource allocation. Finally, it offers suggestions for initiating the conversation on your campus.