Planning for Higher Education Journal

The “Virtual Face” of Planning

How to Use Higher Education Web Sites to Assess Competitive Advantage
Journal Cover
From Volume 38 Number 2 | January–March 2010
By Katrina Meyer, Jeffery L. Wilson

The research presented in this article demonstrates how to investigate the competitive position of an institution’s academic programs or services through an analysis of the Websites of other higher education institutions. By using information from research/doctoral, master’s, baccalaureate, and community colleges across 40 states, this study looked at nine data elements that identify competitive advantage for a hypothetical online degree program. This process can be applied to either one’s own institution to determine how well it provides information important to students or to competing institutions to determine where competitive advantage may lie.

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