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Conference Presentations

The Power of Wayfinding: Differentiating Your Brand Within a University System

Differentiating Your Brand Within a University System
Delivered March 10, 2022
Presented by Lindsay Story, Ayers Saint Gross
Planning Types: Campus Planning

Place matters in a higher education landscape that is becoming increasingly more competitive. In this session, we’ll show how three institutions within the University System of Maryland prioritized, designed, and implemented a flexible and maintainable approach to signage and wayfinding, allowing each campus to make an impactful, branded first impression. Come learn how to translate years of ad hoc wayfinding into a consistent brand that provides a welcoming, inclusive, and connected campus for all.

Learning Outcomes:

  1. Assess your institution’s brand by determining whether brand guidelines extend to the campus physical environment, where there are inconsistencies, and how your brand differentiates your institution from its peers.
  2. Evaluate the existing conditions of your wayfinding system and pinpoint problems such as “sign clutter” and insufficient messaging.
  3. Explore methods for engaging key campus stakeholders by soliciting their feedback regarding first impressions, accessibility, and messaging on your campus.
  4. Identify immediate steps you can take on your campus to resolve branding inconsistencies and regulate temporary signage.

Presenters:

Lindsay Story, Creative Director, Ayers Saint Gross

Continuing Education Units: AIA LU 1.0 Unit (SCUPC21C1432) | AICP CM 1.0 Unit

Delivered 03/10/2022.

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