SCUP
Planning for Higher Education Journal

The Executive Guide to Strategic Planning and The Executive Guide to Operational Planning

Journal Cover
From Volume 16 Number 4 | 1987–1988
By Robert H. Trent
Planning Types: Strategic Planning

Book Review: The Executive Guide to Strategic Planning, by Patrick J. Below, George L. Morrisey and Betty L. Acomb. San Francisco: Jossey-Bass inc., Publishers, 1987. The Executive Guide to Operational Planning , by George L. Morrisey, Patrick J. Below and Betty L. Acomb. San Francisco: Jossey-Bass Inc., Publishers, 1988.

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