SCUP
Planning for Higher Education Journal

The Campus Matters

Acquiring the Competitive Edge
Journal Cover
From Volume 44 Number 3 | April–June 2016
By Paul Roberts, Isabelle Taylor
Planning Types: Campus Planning

The phenomenon of universities building luxury dormitories or commissioning headline-grabbing landmarks as a means of gaining an edge over other institutions has become one of the most conspicuous trends in modern campus design. However, this is no new practice. Roberts and Taylor consider how, since the Middle Ages, the physical environment of a university has been perceived as a decisive factor in attracting staff and students and acquiring the competitive advantage that leads to success.

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