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Planning for Higher Education Journal

Strategic Planning for the Uncertain Road Ahead

Collectively Set Your Institution’s GPS to the Future
Journal Cover
From Volume 53 Number 1 | September–December 2024
By Diana L. Young, PhD, and Holley Morris Roberts, EdD
Planning Types: Strategic Planning

Institutions referenced in this resource:
Georgia College & State University

Georgia College & State University, a public liberal arts institution, began an integrated,
collaborative, and future-focused strategic planning process during a time of uncertainty (COVID-19, enrollment declines, financial shortfalls, etc.). This planning included shared leadership across campus to develop and implement the plan, data-informed decision-making by a diverse group of steering committee members representing all areas of campus, visits to strategically identified aspirant universities, and ongoing stakeholder engagement that included student input. These strategies leveraged the inherent qualities of a liberal arts institution while addressing the challenges and opportunities that exist in public higher education.

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