Conference Recordings

Bringing it to the City

Career Boosts, Innovation, and Entrepreneurship
Published July 12, 2021
Presented by Ji Mi Choi, Knowledge Enterprise, Arizona State University | Christiana Moss, Studio Ma, Inc
Planning Types: Campus Planning

Institutions referenced in this resource:
Arizona State University-Downtown Phoenix

Applying interdisciplinary planning to cultivate entrepreneurship research and innovation can boost student retention and drive revenue; it can also help students in art and design fields find lasting career success. Arizona State University has developed processes to bolster entrepreneurship and innovation while revitalizing downtown Phoenix's cultural scene, resulting in a mutually beneficial town and gown development of collaboration hubs. Come learn how to develop strategic partnerships among university, developer, and consultant stakeholders at your institution as well as optimize site development for long-term improvements in recruitment, retention, and revenue.

Learning Outcomes:

  1. Identify core strategic planning vision, mission, purposes, and goals to drive successful entrepreneurship efforts at your institution.
  2. Develop goals, negotiation strategies, and desired outcomes with third party partners, such as local city, cultural, and economic development agencies.
  3. Determine with faculty and academic planners any adaptations to curricula that affect physical planning and building design.
  4. Evaluate the pros and cons of adjacencies and stacking to produce the best academic and career results for students.


Ji Mi Choi, Vice President, Knowledge Enterprise, Arizona State University
Christiana Moss, Principal, Studio Ma, Inc

Continuing Education Units: AIA LU 1 Unit (SCUP56C1246) | AICP CM 1 Unit

Recorded 7/12/21.

Member Price: $35 USD | Non-member Price: $50 USD
Purchase includes streaming video recording.


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