Planning for Higher Education Journal

Optimizing Academic Balance (OAB) analysis provides your institution with effective tools to use in making the strategic academic decisions needed to stay competitive in the context of your institutional mission, quality, market potential, cost, and revenue. Optimizing Academic Balance utilizes market potential data (inquiries, applicants, admitted students, enrolled students, juniors, and graduates) to measure demand for each of your majors using student credit hours (SCH) generated by program as a proxy for revenues and direct (faculty and departmental) costs for teaching each program. It may be applied to all academic program offerings—undergraduate, graduate, and non-traditional.

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