SCUP
Planning for Higher Education Journal

Reflections on the Value of Strategic Planning

Journal Cover
From Volume 27 Number 4 | Summer 1999
By J. Foster Watkins

Institution(s) referenced in this resource:
Gainesville State College

A review of some seventeen years of administrative practice is shared from a strategic planning perspective as influenced by the writings of Keller and the expectations of the institutional effectiveness movement. The position is taken that strategic and operational planning must be integrally related, and that one can not have one without the other.

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