Planning for Higher Education Journal

They distrust each other but need each other. Is there hope for better relations? Subtitles: The big change in education reporting; What can be done?; Pull quotes: "Neither the typical academic nor the average journalist understands well what the other does." "There has been a major shift in the way the American press treats education." "Be as open with the press as you possibly can. And be open quickly." "The public relations officer should be as accomplished as the financial vice president or dean of the law school." "Colleges and universities will need to plan more strategically to educate legislators and the public."

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