Conference Recordings

Keynote: USF Health Downtown

An Evolving Strategic Plan
Published October 6, 2020
Presented by Paul Ayers, USF Health CAMLS | John Couris, Tampa General Hospital | Rhea Law, USF Health CAMLS | Charles Lockwood, USF Health Morsani College of Medicine | Yasuharu Okuda, USF Health CAMLS | Carol Post, City of Tampa | Jim Shimberg, Strategic Property Partners LlC

Institutions referenced in this resource:
University of South Florida-Main Campus

Over the past two decades, specialized graduate schools and high-value research resources have begun to expand past traditional campuses and into urban cores. By moving these programs and resources from relatively isolated campuses into an existing ecosystem, university leaders are signaling the urban campus’s value in both attracting the right talent and supercharging their research capabilities. These projects, if successful, create and solidify a beneficial relationship between the campus and local industries and communities. In this panel discussion, you’ll learn how the University of South Florida (USF) is remaking an urban landscape through their medical programs in downtown Tampa.

Learning Outcomes:

  1. Explain how USF integrated its medical programs into downtown Tampa by working with key partners adapted to serve students’ needs.
  2. Describe USF Health’s process for developing and implementing a flexible strategic plan for long-term success.
  3. Identify methods you can use to reassess your existing strategic plan for adaptability, resilience, and ability to pivot in order to sustain your institution’s vision, accounting for both anticipated and unforeseeable changes.
  4. Discuss the role of collaborative partnerships in developing USF Health in downtown Tampa and realizing USF Health’s vision for growth in its urban core.

Continuing Education Units: AIA LU 1.0 Unit (SCUPS20P003) | AICP CM 1.0 Unit


Paul Ayers

Director of Business Development and Marketing

John Couris

President and Chief Executive Officer
Tampa General Hospital

Rhea Law

Health Professions Conferencing Corporation

Charles Lockwood

Senior Vice President and Health Dean
USF Health Morsani College of Medicine

Yasuharu Okuda

Executive Director

Carol Post

Administrator for Development and Economic Opportunity
City of Tampa

Jim Shimberg

Executive Vice President & General Counsel
Strategic Property Partners LlC

Recorded October 6, 2020.

Member Price: $35 USD | Non-member Price: $50 USD
Purchase includes streaming video recording.


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Looking to earn CEUs? You can earn Continuing Education Credits (CEUs) by watching this session recording and passing a short quiz. Learn more here.