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Conference Presentations

Keep Focus: Improve Outcomes and Engagement With a Communications Calendar

Delivered July 23, 2024
Presented by Tina Dee, Director of Strategic Initiatives
Planning Types: Strategic Planning

Focusing on a specific goal each month increases strategic plan success. Tactical discussions among stakeholders enhance ownership, identify more effective strategies, and ensure adaptations to the strategic plan as needed to meet evolving needs. This session will illustrate how aligning strategic goals with a monthly 'goal in focus' communications calendar can improve goal attainment by prioritizing focus, engagement, and ownership. Join us to find out how you can use a monthly communications calendar to achieve better outcomes for your strategic plan.

Learning Outcomes:

  1. Develop a monthly editorial and communications schedule.
  2. Discuss how a communications calendar expands employee awareness, engagement, and sense of ownership of the strategic plan.
  3. Identify ways to align media relations and social media management efforts with the strategic plan.
  4. Choose a monthly 'goal in focus' to increase stakeholder engagement with the strategic plan.

Presenters:

Tina Dee, Director of Strategic Initiatives, Muskegon Community College

Delivered 07/23/2024.

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