This discusses performance indicators within higher education via the querying of multiple college stakeholder groups associated with a single medium-sized community college. The data collected allowed the site institution to define quality through the eyes of its stakeholders. The findings from this investigation revealed that outcome measures were perceived to be more relevant and appropriate than input, process, or output measures in regard to defining institutional quality. Indicators related to customer/client satisfaction, student achievement, and student skill improvement were identified as the most relevant measures of quality at this institution. Finally, the use of indicators as a tool to promote institutional improvement was discussed.
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