The message at SCUP's 7th Annual International Conference in Atlanta in August 1972, was loud and clear: change--rapid and usettling, if not traumatic--has become the norm in higher education. And planners, whether their responsibilities are in the academic, fiscal, or physical arenas, will have to learn to deal with it. The message was perhaps best summed up by Fred E. Crossland, who, from his vantage point as program officer in higher education for The Ford Foundation, surveyed conditions on the campus and offered his conclusions in a luncheon address titled "Taking Aim at a Moving Target." This article is excerpted from his remarks.
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