Planning for Higher Education Journal

The study described in this article examined the development and implementation of a geographic information system (GIS)as a simple sketch-plan tool for analyzing land use, transit routes, student ridership, and bus stop locations in order to improve the effectiveness of transit systems in college towns.The methodology was applied to Auburn University’s Tiger Transit system, which assists students commuting to and from the campus, and the route changes implemented as a result of this analysis significantly improved the system’s effectiveness. Transit ridership increased by 23 percent from 13,000 to 16,000 riders per day. The transit routes were changed to serve almost 90 percent of the student population using fewer buses, compared to 70 percent served before the improvement.In addition, the transit system started to serve commercial locations such as malls, recreational locations, cinemas, and big-box stores.

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