Planning for Higher Education Journal

Evaluating the Success of Strategic Change Against Kotter’s Eight Steps

Journal Cover
From Volume 33 Number 2 | December–February 2004
By Mark H. Spencer, Bradley A Winn
Planning Types: Strategic Planning
Challenges: Change Management

Institutions referenced in this resource:
Utah Valley University

New subscribers to the Harvard Business Review receive as a bonus with their first issue a compilation of fifteen classics, which appeared in previous HBR issues. One article, “Leading Change: Why Transformation Efforts Fail”, by John P. Kotter, first appeared in the March-April 1995 issue and is often referenced as a guide to strategic change in organizations. It is the purpose of the article to evaluate a change process undertaken at a large comprehensive baccalaureate institution in the context of Kotter’s suggested eight steps in transforming an organization.

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