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Conference Presentations

Decisions That Stick: Applying the CBA Matrix to Complex Projects

Delivered April 8, 2025
Planning Types: Campus Planning

The Choosing by Advantage (CBA) Matrix is a powerful tool for decision-making in the design and construction industry, from the planning process through project completion, and it delivers efficiency through fewer changes. CBAs take all stakeholders into account when defining advantages, so campus planners can achieve quality, an on-time schedule, and cost savings at every stage. Via simulation, we'll demonstrate how you can apply CBAs across all phases of a project. By presenting and providing step-by-step, compelling visuals, our team will enable you to implement CBAs tactically and early in your next project.

Learning Outcomes:

  1. Discuss how to implement CBAs to help your team make effective and efficient decisions throughout planning, design, and construction.
  2. Explore a mindset shift related to focusing on 'advantages' for decision-making on capital projects, specifically via a shift to holistic thinking with consideration for all stakeholders.
  3. Apply readily-usable templates to your capital projects of any size, scale, or duration.
  4. List examples of proven success on completed, complex projects and recognize their relevance to your specific current and planned undertakings.

Presenters:

Jessica Spivey, Senior Manager Lean - Center of Excellence, Shawmut Design and Construction
Erik Tellander, Associate Principal, William Rawn Associates, Architects, Inc.

Delivered 04/08/2025.

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