Conference Recordings

Creating a Vision and Value Proposition for the Urban Campus

Published October 19, 2020
Presented by Kwang Wu Kim, President, Columbia College Chicago | Scott Hurst, Design Director, Gensler | Angela Wisker, Project Executive, Pepper Construction
Planning Types: Campus Planning

Institutions referenced in this resource:
Columbia College-Chicago

Columbia College Chicago’s transformational new Student Center—the product of a relentless vision, financial strategy, and academic mission—epitomizes the campus’s value proposition of place and community. In this session, we will show how the Student Center launched the institution’s comprehensive strategy to create a new interdisciplinary culture and an urban ecosystem for Chicago’s South Loop. Come learn how you can harness capital assets and resources on your campus to deliver on a vision and drive business objectives, academic mission, and interdisciplinary engagement.

Learning Outcomes:

  1. Describe how to use capital projects—through design, process, and outcome—to bolster student success, community engagement, interdisciplinary collaboration, and inclusive culture.
  2. Champion and consistently communicate a vision while simultaneously navigating stakeholder voices, business challenges, community relations, and evolving academic goals.
  3. Explain how to launch and implement an urban campus strategy by consolidating and divesting facility assets, reinvesting resources in new capital projects, and developing a future master plan.
  4. Develop a culture of creative practice founded in interdisciplinary collaboration across academic and administrative departments, community partners, and industry.

Continuing Education Units: AIA LU 1.0 Unit (SCUPC20C894) | AICP CM 1.0 Unit

Recorded October 19, 2020.

Member Price: $35 USD | Non-member Price: $50 USD
Purchase includes streaming video recording.


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Looking to earn CEUs? You can earn Continuing Education Credits (CEUs) by watching this session recording and passing a short quiz. Note: The quiz for this session is still being developed; please check back. Learn more here.