Planning for Higher Education Journal

This article presents a compilation of data regarding the role of online social networks within campus communities, specifically for nonacademic purposes. Both qualitative and quantitative data methodologies are used to provide a unique perspective on a constantly evolving topic. Interviews of students and administrators allow for candid discussion, while primary and secondary data offer an understanding of current use and trends within the realm of online social networking. Theories of self-esteem and interpersonal communication are integrated throughout the article.

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