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Integrated planning is a sustainable approach to planning that builds relationships, aligns the organization, and emphasizes preparedness for change.
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- Integrated Planning
Integrated Planning
Integrated planning is a sustainable approach to planning that builds relationships, aligns the organization, and emphasizes preparedness for change.
- Topics
Topics
- Resources
Resources
Featured Formats
Popular Topics
- Events & Programs
Events & Programs
Upcoming Events
- Community
Community
The SCUP community opens a whole world of integrated planning resources, connections, and expertise.
Planning for Higher Education Journal
Campus Image
A Vital Part of a University’s BrandBranding is a strategy that many universities have adopted to enhance their competitive position in the marketplace. In this article the author explores the important role that the visual image of the campus can play in any branding strategy. He suggests a variety of measures that can be taken to enhance the visual quality of the institution and indicates which can be most effectively used on various types of campuses as part of an effort to strengthen the university’s brand. He also identifies elements of analytical data needed to inform the decision-making process.
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