Conference Presentations

Building the Brand

Creating Identity and Shaping Experience
Delivered March 8, 2020
Presented by Liz Bender, Assistant Director, Capital Planning & Design, Quinnipiac University | Michael Tyre, Principal, Amenta/Emma Architects

Institutions referenced in this resource:
Quinnipiac University

An institution's brand is a key factor in attracting students and campus planners play an increasingly important role in integrating brand values with the built environment. In this session, we'll demonstrate how Quinnipiac University communicated its updated brand identity through physical campus renovations. Come learn how you can incorporate your institution's brand mission in the planning and design of academic spaces on campus.

Learning Outcomes:

  1. Define what an institutional brand is and identify the common planning and design elements that communicate the brand mission.
  2. Describe the relationship between an institution's brand and the design of the built environment.
  3. Develop strategies for integrating institutional marketing and communications staff in the design process.
  4. Describe how user experiences in campus spaces can reinforce an institution's brand mission.

Continuing Education Units: AIA LU 1.0 Unit (SCUPN20C262A) | AICP CM 1.0 Unit

Member Price: $35 USD | Non-member Price: $50 USD
Purchase includes streaming video recording and slideshow PDF.


Did you register for the SCUP 2020 North Atlantic Regional Conference? If you did, great news! You have free access to this and all of the recordings and slideshows from that event. Go to the Registrations page of your account (login required), find “SCUP 2020 North Atlantic Regional Conference,” and click “View.”

Looking to earn CEUs? You can earn Continuing Education Credits (CEUs) by watching this session recording and passing a short quiz. Learn more here.