- Planning Types
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A framework that helps you develop more effective planning processes.
- Challenges
Challenges
Discussions and resources around the unresolved pain points affecting planning in higher education—both emergent and ongoing.
Common Challenges
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Learning Resources
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Conferences & Programs
Upcoming Events
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Community
The SCUP community opens a whole world of integrated planning resources, connections, and expertise.
Get Connected
Give Back
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Access a world of integrated planning resources, connections, and expertise-become a member!
- Planning Types
Planning Types
Focus Areas
-
A framework that helps you develop more effective planning processes.
- Challenges
Challenges
Discussions and resources around the unresolved pain points affecting planning in higher education—both emergent and ongoing.
Common Challenges
- Learning Resources
Learning Resources
Featured Formats
Popular Topics
- Conferences & Programs
Conferences & Programs
Upcoming Events
- Community
Community
The SCUP community opens a whole world of integrated planning resources, connections, and expertise.
Get Connected
Give Back
-
Access a world of integrated planning resources, connections, and expertise-become a member!
Conference Presentations
Building the Brand
Creating Identity and Shaping ExperienceDelivered March 8, 2020Presented by Liz Bender, Assistant Director, Capital Planning & Design, Quinnipiac University | Michael Tyre, Principal, Amenta/Emma Architects
Institutions referenced in this resource:
Quinnipiac UniversityAn institution's brand is a key factor in attracting students and campus planners play an increasingly important role in integrating brand values with the built environment. In this session, we'll demonstrate how Quinnipiac University communicated its updated brand identity through physical campus renovations. Come learn how you can incorporate your institution's brand mission in the planning and design of academic spaces on campus.
Learning Outcomes:
- Define what an institutional brand is and identify the common planning and design elements that communicate the brand mission.
- Describe the relationship between an institution's brand and the design of the built environment.
- Develop strategies for integrating institutional marketing and communications staff in the design process.
- Describe how user experiences in campus spaces can reinforce an institution's brand mission.
Continuing Education Units: AIA LU 1.0 Unit (SCUPN20C262A) | AICP CM 1.0 Unit
Member Price: $35 USD | Non-member Price: $50 USD
PURCHASE PRESENTATION
Purchase includes streaming video recording and slideshow PDF.Did you register for the SCUP 2020 North Atlantic Regional Conference? If you did, great news! You have free access to this and all of the recordings and slideshows from that event. Go to the Registrations page of your account (login required), find “SCUP 2020 North Atlantic Regional Conference,” and click “View.”
Looking to earn CEUs? You can earn Continuing Education Credits (CEUs) by watching this session recording and passing a short quiz. Learn more here.