SCUP
Planning for Higher Education Journal

“Bubble Goo” Strategic Planning Case Study

Journal Cover
From Volume 42 Number 1 | October–December 2013
By Bruce Molino, Melissa Burns, Scott Bitikofer
Planning Types: Campus Planning

During a discussion exploring a proposed campus center renovation at Rollins College, a dialogue emerged about the institution’s plan, facility functions, and ultimate student life experience. To capture this dynamic exchange, the design team created a strategic visioning exercise—“Bubble Goo”—to better understand the relationship of the proposed renovation to other “neighborhood” buildings. In this article, the authors unveil this successful new collaborative approach to long-term planning and space allocation and explore the significance and benefit of understanding every campus building, their individual functions, and how to create meaningful and strategic connections.

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