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Data is only as powerful as your understanding around it.

Analytics makes possible new understandings of students and their needs, and creates an advanced ability to improve student success through use of new software being implemented on campuses around the world.

This handbook is designed to help any higher ed leader unleash the power of data that is always available but seldom leveraged. It helps to answer the questions, (1) How does a campus strategically develop a plan for use of analytics in better supporting their students? (2) Once a culture is in place, how do leaders effectively move new evidence into action? This primer walks readers through each step of the analytics adoption.

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