Planning for Higher Education Journal

A Call to Action for Student Success Analytics

Journal Cover
From Volume 44 Number 4 | July–September 2016
By Linda L. Baer, Donald M. Norris
Planning Types: Academic Planning

Student success analytics promise to dramatically improve our capacity to increase student success across the entire spectrum of the student life cycle and throughout the student experience. Institutions will move beyond institutional accountability statistics to improve performance at the level of student success processes, practices, and interventions. Ultimately, these new processes, practices, and interventions promise to enable institutions to reinvent and personalize approaches to success.
By leveraging analytics and data science, leading-edge institutions “optimize” student success for individuals and cohorts by making student success a mission-critical, overarching institutional strategy. “Student success science” is a critical ingredient in reimagining higher education. This article provides a road map for institutional leaders on how to raise their analytics IQ so that they can leverage these practices to better serve their students, improve performance, and demonstrate value.
The use of analytics is potentially a key ingredient in sense making and decision making in all aspects of institutional performance and is critical in improving student success. Enlightened higher education leaders are committing to analytics and data science that deliver active interventions that improve student success.

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